Olympics

Australian Olympic Committee loses fight to stop Telstra advertising Olympic links with Seven 3

Seven to remake UK Paralympics ‘We’re The Superhumans’ campaign 1

Floodgates will open if AOC doesn’t win Telstra ‘Go to Rio’ case, warns media lawyer

Morning Update: 20 leading content creators; Mondelez and Fox to ‘innovate’ ad model; Twitter ad demand slows

Seven West Media signs deal with Twitter to share Olympics content

McDonald’s celebrates everyday Aussie legends in new Olympics campaign 2

Telstra’s ‘ambush’ Olympics campaign a key part of brand relaunch, court hears

Olympic Committee launches Federal Court action against Telstra ambush 1

Can the Olympics draw a line in the TV convergence sand? 2

Telstra pulls ad promoting ‘Olympics on 7’ app amid legal threats

Four ways to win marketing gold with the Olympics

Morning Update: Snapchat Memories ‘a sharable archive’; Twitter chasing live-streaming deals; do supermarket ads lack ambition?

More than 90% of Aussies will be watching Olympics online claims study 5

Telstra urges consumers to ‘Go to Rio’ with guerrilla ad promoting ‘Olympics on 7’ app

Cadbury launches first Australian social-only campaign to push two new lines for Olympics

Visa kicks off global Rio Olympics campaign with athlete ‘Carpool’

Seven on target to wrap up ratings year during Olympics

Powerade makes Aussie NBA star Andrew Bogut centre of its Olympics marketing push