Phoebe Netto

Mumbrella CommsCon conference and awards return: Foxtel, Howatson+Co, Edelman, Pure PR and Chris Savage to speak

Don’t ditch the pitch, disrupt the pitch… or yourself 

‘You have to find the edges of your brand’: Lion’s Sahasrabuddhe on bringing consumers on the culture journey

Courts must stay out of the investigative journalism process

The Guide Dogs Victoria debacle is a reminder of the thin line between politics and business

Mumbrellacast: Ad-funded streaming, sanctions and Jane Huxley on IWD

Elizabeth Holmes’ story is a warning signal to the PR industry 

Narcissistic PR is stopping brands from achieving true purpose 

PwC failed to mop up its bat skit crazy PR disaster 

Why timing is key when it comes to PR

Gladys quitting daily conferences is yet another COVID-19 communications fail

The government’s fear-inducing vaccine ad won’t calm the millions who still don’t have access to a jab

In its latest PR disaster, Harvey Norman has set itself up for failure

The Prince Philip effect: there is such a thing as too much coverage

Size isn’t everything, so stop faking the big leagues and embrace being small

In these unprecedented, strange, uncertain times… let’s stop writing cliched, lazy press releases

Isentia’s cybersecurity response is simply not good enough

COVID-19 comms strategies have shown us empathy is everything