Programmatic

Guardian Australia to represent new programmatic Pangaea alliance down under

Google marketing executive: We’ve made so many mistakes it’s embarrassing 4

Skills shortage means adtech companies paying over the odds for ‘average talent’ 3

The opportunities and challenges for programmatic in 2015 1

Fairfax appoints new sales head for programmatic and data 2

Rubicon Project acquires ad technology firms iSocket and Shiny Ads

Why the new APEX mobile exchange matters for the future of publishers 4

Nine and Fairfax to launch APEX premium mobile exchange as MCN walks away 11

Foxtel dismisses online challengers as it unveils more local content ahead of major subs push 2

Yahoo!7 launches first programmatic exchange

Media agency price war led to programmatic trading arbitrage, says former BBC sales boss 4

Southern Cross Austereo moves to programmatic trading for digital assets 1

Programmatic needs more transparency, and publishers need to think viewability argues panel 3

Val Morgan Outdoor announces programmatic partnership with Starcom MediaVest and Videology 1

Site Tour hires former SpotXchange MD Vicki Lyon as chief commercial officer

Live blog: Wednesday, July 16: JWT and Cannes | Nestle | IAB | Telstra | SMI | Family Feud | Wicked Campers 1

Ben Green leaves Turn to accept new role with Yahoo7 2

APN Australian Regional Media launches programmatic selling