News

OMA industry campaign celebrates a return to outdoor spaces

Accor welcomes visitors back to its hotels with campaign in partnership with Tourism Australia

BWM Dentsu adds R/GA’s Jonathon Shannon and Wunderman Thompson’s Alex Newman to creative ranks

ACCC fines Amaysim and Lycamobile a combined $138,600 for misleading ads

Budget Direct’s bad dog continues wreaking havoc in retro game

RACT Insurance appoints indie media agency Pivotus

Walk Free and Leo Burnett draw awareness to millions of women in modern slavery

Commercial radio revenue slides 28% for first quarter of FY21

Gruen returns for season 12 to 943,000 metro viewers

Can the travel sector ethically move forward in the ‘next normal’? Find out in the latest Mumbrella Market Review

Planet Ark urges consumers to ‘Check It! Before You Chuck It’ in recycling awareness campaign

Flight Centre partners with Tourism Australia for ‘Wake Up’ domestic travel push

Vegemite teams up with Thinkerbell for the game-changing ‘Vegeknife’

Carat installs MDs in Sydney and Melbourne

Pernod Ricard’s agency shakeup spreads to creative with appointment of Emotive

GQ Australia scraps print edition, promises expanded digital offering in 2021

Mamamia in 2021: Two more podcasts, pregnancy video series, and beauty focus

Ten in 2021: Makers, rescue dogs and inventors join Bachelor(ettes), Masked Singers and Masterchefs

Ten in 2021: Flybuys data after being ‘slightly late to the data party’, and 10 Play’s Curated Content Carousel

Accenture unveils global campaign, created by Droga5 and tripling media spend

Dan Murphy’s and BWS appoint Atomic 212 to performance media account

UnLtd launches tea brand and social enterprise, Little Colossus, to raise money for mental health

Converse and Amplify bring clean air to Sydney via ‘City Forests’ campaign

Vranken-Pommery Australia appoints Tide PR as its Australian public relations agency

SCA and Targetspot to exclusively represent ‘affluent’ Sonos Radio in Australia

Teachers Health names Mango Communications as PR agency of record

Visit Sunshine Coast ramps up marketing push after appointing BCM to creative and media accounts

Nine to relaunch Drive and retire Car Advice: ‘The ideal number of brands for our consumers and clients is one’

Are Media lobbies against Coercive Control in new Activist Agenda campaign

ARN’s iHeartPodcast Network continues to dominate Australian Podcast Ranker

Crystal and gemstone side-hustles are celebrated by Sendle as a ray of optimism

MKTG partners with Seedooh to deliver real-time campaign tracking for stadiums

Aussie brands give up their homepages for UnLtd #NoHomeAddress campaign

Tourism Australia revives ‘Holiday Here This Year’ campaign with Hamish Blake and Zoe Foster-Blake

Carers Victoria calls for public support in new campaign by Icon Agency

Sex toy retailer Wild Secrets celebrates the clitoris in campaign from The Royals

Rebel stresses the emotional importance of sport in new campaign

Freedom unveils first logo and brand ID update since 2006

IAB announces new digital advertising resources for Aussie publishers

VMO expands audience measurement capabilities with DART R&F

Carlton Dry educates beer drinkers on perfect balance at the ‘Temple of Dry’

Commonwealth Bank refreshes iconic diamond logo alongside new brand campaign

M&C Saatchi Sport & Entertainment managing director Jamie Gilbert Smith exits

Carrie Bickmore, Tommy Little and Gemma Fordham of SCA’s Hit Network join Mumbrella Audioland

Junior Masterchef premieres to 524,000 metro viewers on Ten

Jens Monsees and Mick Fanning join Mumbrella360: Reconnected as the full program is announced

SEN inks exclusive domestic radio rights deal with Cricket Australia

Ray Martin fronts regional media campaign pushing for media ownership law reform

BWM Dentsu’s Alex Carr joins Bastion Banjo as managing partner as Andrew Varasdi becomes executive chairman

‘They will be de-consolidated’: Sir Martin Sorrell on the future of traditional holding companies

Greg Hywood announced as Free TV Australia’s new chairman

Eyeota awarded Australia’s first IAB Tech Lab data compliance certification

John Steedman retires from WPP after 45 years at holding company

Junkee Media appoints Gyan Yankovich as managing editor

Gemma Sampson returns to Kate & Co after seven years at Myer

Hill+Knowlton Strategies and Cannings Purple named global PR partners for HYZON Motors

NRMA Insurance’s ‘First Saturday’ ad pulled for distressingly realistic scenes of bushfires and volunteer firefighters

TAB wants ‘bums in seats’ ahead of spring sporting season

Extreme weather events form the centrepiece of Suncorp’s new storm season campaign

Ben Lilley announces first acquisition under Hero name in B.B.E.

IMAA announces new media partners Spotify, Kargo, EMX and Quantcast

The Bachelorette delivers 543,000 metro viewers for its second outing

Paper Moose delivers a Jim Beam tongue twister for Jimmy Brings

SMI highlights continued COVID recovery in Aussie ad spend for August

Ogilvy named ABA Employer of Choice for the third consecutive year

S4’s Mighty Hive expands data practice with six new publishers

MG Australia highlights style and safety in MG ZST campaign by DO

JC Decaux throws back to Sydney’s 2000 Olympic Games in partnership with the Australian Olympic Committee

Airtasker targets new users with ‘Task Smarter’ campaign from Two Mad Cowboys

Queensland Gov wants beachgoers to ‘Do Your Part. Be Shark Smart’ in new campaign via GrowthOps Brisbane

The Herald Sun marks 30 years with 30 Words campaign for Melburnians in lockdown

BMF, PHD and Thinkerbell among the big winners at the Mumbrella Awards

Afterpay shifts media account from Vizeum to AKQA without a pitch

Dentsu’s Konrad Spilva resurfaces in Hardie Grant consulting role, will open own consultancy this year

SCA confirms eligibility for Jobkeeper extension

Edge builds out its media offering through partnership with Mutiny’s Warchest

Mumbrella reveals new hires and a promotion across content, sales and events

Heritage Bank appoints Cummins & Partners as creative agency of record

Coles Group former GM of marketing, Yolanda Uys, joins Founders First

Bear Meets Eagle on Fire appoints managing director Toby Hussey

Uber expands Mediacom’s remit, naming it global media agency of record

Mumbrella Sports Marketing Virtual Summit announces full program as Nine and The Ironman Group join

Season six of Ten’s The Bachelorette delivers 628,000 metro viewers

Guardian Australia launches Australia Weekend, a digital and subscriber-only ‘weekend newspaper’

Leaders from Nova, SCA and MusicBrief complete Mumbrella Audioland lineup

Ben Lilley consolidates his agencies under new Hero agency network

Out of home industry down 56% in third quarter, but OMA is optimistic

SCA launches two new attribution products, tracking location visits in response to ads