Opinion

Why programmatic platforms will never be equal across media in the foreseeable future

Cartoonists show solidarity after Brussels attacks 3

Why it’s great to be out of a job 18

‘Influencer before brand’: For brands to succeed in influencer-driven commerce, they need to relax the creative reins 17

Do you need a comment thread? And can you make it more civilised? 8

How Williams F1 is evolving sponsorship to partnership with one of world’s biggest recruitment specialists 4

Inevitable tech forces that will shape the future as told by the smartest man I’ve ever heard speak 1

Journalism in Australia will not die because Fairfax is walking away from the job 3

The Fairfax strike: what is the core of news? 23

Are paid internships worth the extra expense? 12

Double vision: Netflix wants you to watch an extra screen, but is Australia ready? 2

Why we aren’t ready for content marketing, and what can be done about it 7

From backflips to power potato peeling: why videos go viral 5

Three ideas that will screw with the mind of a lazy marketer 2

‘Go long if you need to’: viewers watch live streaming longer than pre-recorded content 1

‘Mistakes can happen’: Bauer’s stand-in CEO Andreas Schoo opens up on the future of Australia’s biggest magazine publisher 7

Sod agency life, I should have been a hacker 2

Media giants need advertising scale in a world drowning in content 2

Ambush marketing and the Rio Olympics

Who’s to blame for all the clutter appearing on LinkedIn? 12

A layman’s guide to media reform: what you need to know and what happens next 1

The accidental CEO: 10 lessons I’ve learned running an agency 14

VR: Fad or The Future 8

24 Hours With… Daniel Goldstein, director and co-founder of Visual Domain 4

Is Bing set to break the search monopoly? 5

Will the high cost of mobile data hamper a major breakthrough in the Australian TV sector? 2

The sad truth about women in media on the eve of International Women’s Day 16

Don Draper would be wrong to be optimistic, and why diversity is a professional necessity 2

Media Agencies in The Age of Automation – Will Your Role Survive? 2

My life in advertising: scoring drugs, porn and commercials 5

Executive creative directors: creatives or suits? 3

New captain for the Death Star: Who will be the new boss of Google Australia? 10

When should communications bosses outsource PR to agencies? 1

Crisis comms: why developing a crisis strategy before you need it can save your company 1

Q&A: Tropfest founder John Polson on how the short film festival can be saved 3

The Guardian’s costly gap between traffic and profits 2

And the Oscars winner is…branding

Streaming wars ramp up: Is Hayu leading a new SVOD wave, ahead of Disney and Amazon?

Press Council’s David Weisbrot: Time to put foot down on threat to press freedom

Q&A: Spotify’s global creative director Alex Bodman talks social ideas and Justin Bieber 4

24 Hours With…. Ben Sharp, AdRoll APAC managing director 1

How the diversity debate has affected Exponential’s ability to pick the 2016 Oscar winner 1

Brands need to be at their customers’ service 4

RIP Channel [V]: It’s all about the music 13

Podcasts: monetising a misunderstood media beyond direct response advertising 6

50% of sales managers don’t feel equipped to deliver in their roles this year 3

The whole industry should be worried about OzTAM’s digital ratings backflip 3

Google’s latest Adwords changes will have a massive effect on advertisers 7

10 content marketing trends to watch this year 3

More staff cuts likely as Fairfax eyes digital only 14

Facebook and Google at war: Is it time to pick sides? 3

Village Roadshow using courts to block pirate sites will achieve little 2

How to avoid insulting Kanye West from your brand’s account 11

Could regional audiences be the missing target market in the era of media convergence? 3

‘No regrets’: ACMA chair Chris Chapman on a decade of keeping the media industry in line

Has the media set up depression as a justifiable excuse for people’s mistakes? 14

Are TV networks packing apples with oranges? How OzTAM’s digital catch-up TV ratings work 2

‘A broad church’: How the new PRIA president plans to reunite the communications congregation 1

Leadership change: What now for Dentsu Aegis, Carat and the media industry? 8

There are too many so-called digital marketing ‘experts’ 10

‘Chooks come home to roost’: What happened to Australia’s biggest B2B publisher? 105

‘The great geoblock of Wollongong’: Bruce Gordon tells Nine to turn off live streaming, but to what end? 21

Molly is lacking as a TV show but millions, including me, are hooked 2

Everyone has an opinion but some are more important than others: researched vs. social 21

Twitter Australia looks to grow up – but can it challenge the might of Facebook and Google? 4

Making a Murderer and the ‘evil’ in good design 2

Emotional marketing, neuroscience and the evolving art of sentiment analysis 12

Tale of the ticker tape: How Woolworths’ recent performance follows its revolving agency issues 13

What if you created a more productive employee base by giving them time off? 9

Making a media mountain from a social molehill – in defence of Aldi’s social media intern 16

An Aussie Thinkbox? Nothing to think about – just do it. But who should helm it? 1

Clarence Mitchell: ‘I approached Madeleine McCann disappearance as a major news story’

Why APN Outdoor’s Olympics sponsorship is a big leap forward for the outdoor industry

Overcoming the hype: the questions marketers should ask about hyperlocal geo targeting 22

Data doesn’t kill creativity, it demands it 4

Stan’s $30m Showtime output deal: Has streaming boss Mike Sneesby ‘burnt his boats’? 13

Streaming wars: Content battles, geo-blocking and telco plays – what next in the Australian subscription video wars? 5

The Death of Reason: Is The Growing Focus on Emotion in Advertising Misguided? 7

Streaming wars: what impact is Stan, Presto and Netflix having on the media landscape? 9

Why your agency needs to go agile to get better results, from staff and campaigns, faster 4

Stripping away the unconscious bias 26

Why big business should steal from start-ups 1

The golden age of Twitter is over 24

It’s 2016. Let’s stop being an industry where girls jump out of birthday cakes 212

Cleo, the magazine that changed advertising 2

‘The big end of town’: Charting M&C Saatchi’s eventful journey to adulthood 8

Coca-Cola’s new global strategy will move the brand backwards in Australia 11

From launch to shutdown in less than one day – the rise and fall of celebrity chat app Sociabl 21