Opinion

The Big Bang Theory of audience fragmentation 1

Mumbrella is closed – why I’m not going to sit in my Hobart hotel room writing stories 95

Cows and tractors 7

Branded content a hit at MIPCOM

Sun shines on co-prod 4

VW – not just for soy latte sippers 14

The truth about last night’s TV ratings – nothing happened 11

It’s not the size of the ad – it’s the words 14

I’d rather pay to watch sport than see it mangled by Free TV 10

Furious over Fury delay

Bob Ellis’ Rough Cut

Neuromarketing – aka ‘clutching at straws’ 110

If you haven’t got a PR angle, try a stunt 14

It’s a dog’s life 27

Time to ask a colleague if they’re OK 22

Spinning out of control 13

Why the newspaper audit rules need to change 9

How topicality took Gruen to another level 8

Bundaberg Bear getting the chop? Is that a media stunt I smell? 50

Bob Ellis’ Rough Cut: Tomorrow, When the War Began

Tourism Oz’s bold Melbourne graffiti move 10

Why I’m bringing back The One Centre 7

Why the Grog’s Gamut outing harms The Australian 10

Mumbrella wants a digital agency 44

Crikey’s attack on The Age’s audit would be more credible if it was audited itself 9

The special relationship between publishers and advertisers is on the rocks 8

Tabloid ethics: Sneak shots of a celeb’s home are fine, and a shagging couple’s a bonus 11

I’m on a raven 18

The score in the retail war: David 2, Goliath nil 15

The Gen X media has misinterpreted Stephanie Rice’s Gen Y ‘faggots’ tweet 265

Google – powered by Bob Dylan 3

Video out of the box – literally 4

The History Of New 8

How to win awards (and why ad agencies are backslapping knob jockeys) 5

Video: How to win new business 5

Let’s stop the anonymous vitriol 81

Read his lips 8

Let’s not be too positive just yet – the nail is still there

The AdNews numbers that mislead the market 49

Technology will help us own the agenda – all day, every day 5

The real time shit sandwich detector 9

SMH shows how to make a home page takeover work 27

Inside the Foxtel factory 4

ABC News 24 – a handy service for niche journalists

The seven ages of Carlton Draught’s Made From Beer 21

Real consumers don’t have ‘brand conversations’. They use search 89

Hot, censoring atheists: Google’s insight into what punters think about pollies and journos 2

The copyright-busting election 5

Digital Fail: The gaping void in digital training is failing our industry 50

What microphones are made for 11

Hey, Glaceau Vitamin Water: Shut up and let me enjoy the view 26

Living with cancer

The ideal brand for the man who pisses in the shower 33

Hughes’ and Bailey’s $6m Photon payments don’t tell the whole story 10

King of Shaves: rude and spammy 45

If you don’t like the Ad Standards Board ruling, ignore it 4

Of timewarps and billionaires 3

Who’s afraid of Australian films? 25

Who moved my pyramid? 5

What does a planner do anyway? 23

Now it’s leaky lemons 4

So bad it’s bad 12

The seven rules of creativity 9

A Minute To Win It; hours of practice first 4

Recalcitrant Australia 13

Subaru: driven by tools? 11

See ya Foursquare – I’m checking out 34

After Harold 1

Intelligent TV – the next big thing? 9

Applicants or supplicants?

Not much new on news channel

Masterchef: Homophobic? No. Racist? No. Ageist? Maybe 25

Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane 52

Is a kettle boiling a good ad? 30

Guest post: Why Sensis believes in the cause 11

Hungry Jack’s – something to sing about 15

The big election question 4

Why this is NOT the Twitter election 16

Paging the fun police 14

Oh PETA 14

Sensis – social responsibility isn’t about patronising the needy about their socks 73

Old Spice: Best use of social media yet? 116

If that’s how paywalls work then we’re utterly flipping screwed 27

Media Watch picks an odd target 74

Sorbent comes out of the (linen) closet 11

When media and creativity isn’t seamless 12

Eight reasons Cadbury’s hip hamster isn’t really on YouTube (and why that doesn’t matter) 15

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