Opinion

Death throes of an oligarchy's hubris

"Advertisers and their agencies now rule the roost. And why shouldn’t they act this way? The publishers have been screwing them for a hundred years, charging outrageous prices to access their treasured audiences. Technology has now turned the tables." Alan Kohler on online advertising

Shape 1

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.