Opinion

The fake McDonald’s memo about the fake McDonald’s memo 1

The revolution is cancelled

Two continents, two brilliantly useless websites, one idea 8

Twitter 2; Mainstream media 0 – Lessons of Trafigura and Gateley 6

The interface will decide the paid content debate 3

Dutch’s Destiny from Optus: Good idea, shocking acting 37

Wolverine stunt school is a great PR idea 7

Big three’s domination of the Walkleys says it all about media diversity 12

Making words count 3

ACP’s power of journalism ad is the right approach 11

YouTube’s greatest hits 7

Nice initiative from Euro RSCG 3

Packer v Leckie was just tiddlywinks

McLibel 4

Quick to The Punch on Hey Hey row 5

Too much ad jargon 20

Why Lasoo’s iPhone app will change the game for retailers 24

AFA-AWARD merger is a good thing, but MFA stubborness is a lost opportunity 7

Rupert’s rejects?

Five to follow – Julian Cole; Erica Bartle; Adam Ferrier; Laurel Papworth; Simon Van Wyk 14

Bubblegum magic 4

The small but vital word that unites MySpace Music, Google Wave and the paid content debate: Easy 6

It’s not an iDisaster 2.0

Time travelling Polo cool 5

Our digital adolescence

Signs of things to come

Vegemite iSnack 2.0 PR response turning a debacle into a disaster 22

What’s wrong with Idol?

Live blog: FlashForward and The Apprentice Australia 52

Guest post: Inside The Apprentice Australia 15

How Vegemite blew it 97

Five to follow: Zac Martin; Mark Pollard; Katie Chatfield; Gerry McCusker; Newsagency blog 2

Agencies don’t understand blogs 3

Can’t see the show for the ads 1

Review: Harold Mitchell’s bio & Mia Freedman’s memoir 5

Memo to PRs: this is why you should give me all your stories… 29

Will Conroy kill free TV?

Social media stats 1

Digest: No fourth TV network; Telstra’s set-top box; The SMH redesign; Mediacom faces David Jones pitch; short-lived TV

Five to follow – Ben Shepherd; Margaret Simon; Amnesia; David Knox; Stilgherrian 10

How to do brilliant social media marketing 4

Social media marketing shonks 18

Brilliant six minute Johhny Walker ad 10

Weird stats

The new art director/ copywriter combo

Is there a Kyle & Jackie O diary protest?

Guest post: The lights are on, but the staff are on Facebook 16

Mumbrella milestones 8

Guest post: National Times offers nothing new 7

Guest Post: National Times will respect, not ridicule, our readers 19

Guest post: Parents – stop blaming ads, grow a backbone and say ‘no’ 61

Is Kyle Sandilands’ live broadcasting career over? 72

Unworry? Not if NRMA has anything to do with it 37

In defence of Fred Hilmer

Digest: Parsons’ random acronym generator; Robo-ratings; Welcome Jon Steel; Crabb of The ABC 14

My rules on posting comments for clients 27

Paywall debate turns Punchy

Social media in the real world

Why the future of mags is a 70-year-old called Grace

What is snark?

Guest post: Which agency dog are you? 30

Non-censorship shocker – The Punch allows anti-Murdoch comments 9

It’s not lazy journalism, but it is ROI journalism – and that’s got PR implications 34

I don’t rely on Google any more

Uncle Rupert and me

Media digest: Tabloid Australian?; How to give a leaving speech; Visiting firemen; Murdoch vs BBC; Get ready for a bigger Nielsen bill 2

They may not have small brains

A party for lean times

The realities of multimedia journalism

Digest: Mag body’s death throes; huffy journos; hungry TV networks; and Penbo’s apology 1

Guest post: What Ferris Bueller can teach us 6

First law of digital PR: at least pretend to read the site 59

The Mumbrella podcast – what do you think? 22

Google – live and loud 24

In televised sport, live is more important than free 7

Social media’s ‘fad’ tag is looking tatty 44

The Tele and Tom Cruise

The revolution will not be televised

Social media for kicks (and clicks)

Digest: Droga 5’s Telstra community project revealed?; Word-of-mouth wallies; Media agencies grow a pair; Masterchef – the magazine 7

Club class journalism?

The Google monster

Let the boycott begin… 5

Austereo boss Peter Harvie is a pimp

30 Seconds delivers 9

Adam Hills: Your paymasters Jongleurs are scummy spammers 22

PRs are last to get the internet

Media and marketing digest: Oz beats the AFR on points, but journos are the real winner 6