Laminex repositions as a stylish and innovative product with first campaign from Ogilvy
Laminex is aiming to reposition itself as a stylish and innovative product in a new campaign from Ogilvy Melbourne which sees the names of its colours represented in a more literal sense, including a moose in a kitchen at midnight and two men peacocking.
https://www.youtube.com/watch?v=PvaoVyMJcu8
The campaign consists of two TV ads, digital executions and print and is the first stage of a campaign that will rollout over the coming year aimed at consumers and trade.
I am sure once people work out what the ad is for, they will change their perceptions of the brand.
agree with News….this really does nothing to shift perception of the brand as being out dated and tired….
think that will work actually. like the execution, especially the peacock
How does this reinforce style credentials? The sets are ugly and the idea a distraction. Could be a beer ad.
Why is there so much of this oddball humour based advertising on my TV?
So much if it isn’t funny (like this latest lame attempt from Ogilvy). Lift your game people, do something original for once.
@ Why
It’s the 20-something hipsters in creative departments using clients’ budgets to express their own flavour-of-the-day sense of humour. As long as it’s weird, quirky and random, it’s hilarious apparently. Amazingly, nobody puts their hand up to say that the emperor has no clothes. The result is that most brands these days look and behave like a couple of pretentious hipsters.
It says nothing to me about my life.
I agree with @why, why is there some much of this style of advertising around…?? I like it but come up with some thing fresh for god sake.
i also agree the set is bad.
well @why, good question – but if you look at the recent slideshare post on digital buzz blog you’ll find your answer – summarised badly by me as forget a relevant idea, go for Fame
Would you rather an infomercial?
These are fun and clever. Shock/horror – They might actually get noticed amongst the predictable old spots we see every ad break…
These’ll definitely stand out against the dross that most brands have made in their name.