Live blog: Thursday, July 31
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing. Top Stories:
- CommBank set to pitch $44m media account
- Starcom Mediavest to separate into two agencies with launch of Mediavest
- Tapegate: Andrews’ media accusers have some explaining of their own to do
- R/GA founder Bob Greenberg admits judges let innovative scam work ‘pass’
- Dr Mumbo: Ducks can get aggressive
- Red Agency boss says CMOs’ ‘massive egos’ are what drives awards culture
- McKinsey consultant says CMOs should be the next CEOs for their companies
- TV ratings: The return of The Bachelor underwhelms, but X Factor and The Block also poor
4:50pm – Check out this new spot for German concept-car maker Smart.
Created by BBDO Berlin, the ad sees the brand talk about getting into the “big car game”….
https://www.youtube.com/watch?v=bjIvYfME0uA
