Morning Update: Is there value in ads in comment sections?; Pay Google with photos
https://www.youtube.com/watch?v=r0QSQANxY08
Creativity: ‘Pay’ for Your Snacks With Photos at the Google Food Truck
In a food truck stunt to promote Google Photos, Google is promising free snacks to people who can find a specific photo on their phone in 20 seconds.
The campaign, by Deeplocal, highlights the search functionality of Google Photos. It kicked off in NYC last week with a food truck featuring waffles from Wafels & Dinges. The idea is to challenge participants to beat a large mechanized countdown clock by locating a photo on their phone that falls into a popular Google Photos search category — for example, boat, dog or beach — within 20 seconds. As seen in the film here, those who can do so “pay” for their waffle by showing the matching image. Meanwhile, those who can’t get a free mini waffle instead (plus a lecture about how Google Photos could help them.)
Digiday: Agencies on comment section ads: ‘I don’t see an upside for brands’
The comment section has suddenly become valuable real estate for publishers.
Commenting platform Livefyre last week announced a new feature that would let publishers using its platform sell placements within their comment sections. Livefyre’s move, which followed a similar one by rival commenting platform Disqus, makes sense to publishers eager to turn any available real estate into potential ad revenue. The bottoms of their pages have remained largely untapped, which is why so many publishers have embraced content-recommendation widgets such as Taboola and Outbrain.
But when it comes to comment sections, agencies say there’s plenty of reason for skepticism.
AdWeek: Watch This Solemn and Thoughtful Minute of Silence Marking Hurricane Katrina’s 10th Anniversary
Hurricane Katrina’s devastation of the Gulf Coast is mostly remembered for the chaos it created. But a new remembrance video captures a different aspect: the eerie silence of broken lives and communities.
Created by the ethically focused British agency Nice and Serious to mark the storm’s 10th anniversary this weekend, “One Minute for Katrina” is a stark visual reminder of the rampant destruction caused by Katrina, which left more than 1,800 Americans dead and caused nearly incalculable economic loss for the region.
The Guardian: Jeremy Clarkson’s Amazon show won’t get a big UK audience, says Piers Morgan
Jeremy Clarkson, Richard Hammond and James May’s Amazon show is unlikely to get many viewers in the UK, Piers Morgan has claimed.
The former Top Gear trio signed a $250m (£160m) deal last month to front a new motoring show on Amazon Prime Instant Video.
But while Clarkson’s long-term adversary thinks it will be a global success, he doesn’t think it will be big in their own country.
Mumbrella Asia: Advertisers showing greater desire for programmatic video, TubeMogul claims in study
Marketers in Asia are beginning to take a more holistic view of their video media buying as research from demand-side programmatic firm TubeMogul appeared to show growing appetite for mobile inventory.
Data from the second quarter showed a 20 per cent increase in mobile video programmatic auction volumes across Singapore, Thailand, Indonesia and the Philippines compared to first quarter figures.
Release of the study comes shortly after a director of US programmatic trading firm SpotXchange said Asia has been slow to embrace programmatic video trading compared to Australia, North America and Europe.
