F.Y.I.

Snapchat announces AI-powered brand experiences tool, Sponsored AI Lenses

April 9, 2025 10:56

Snapchat has introduced a new feature – Sponsored AI Lenses – that allows “brands to create personalized, AI-generated images that place Snapchatters at the centre of unique brand experiences”.

The announcement:

Today, Snapchat has introduced Sponsored AI Lenses, a new ad format powered by Snap’s proprietary generative AI technology (One Snap).

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Topics

snapchat Sponsored AI Lenses

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Snapchat announces AI-powered brand experiences tool, Sponsored AI Lenses

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