Social media, robotics and intimacy: highlights of The World Research Conference
In this guest post, Paul Labagnara recaps the trends and highlights at ESOMAR, an exploration of new ways of thinking about how marketers can understand their customer base.
The city famous for inspiring some of the most amazing music and some of the world’s literary greats (not me, as you will soon see) hosted the ESOMAR 2016 World Research Congress.
True to the spirit of the city we heard (and were told) tales of innovation and development in the world of research.
There were many themes of the week. The death of direct questions, the growth of implicit information (of any kind) were some that have been bubbling in marketing circles of late, but below are, in my opinion, some of the highlights….
