Advertising

CEO’s ‘We’re the next one to be consolidated’ comment does not signal imminent merger, says Interpublic 1

Carrie on Roving? 10

Mobile marketing ‘where desktop was in 1999’ admits AdRoll’s head of mobile growth

CarsGuide overhauls website as it plots IPO 65

Top Stories: 1

Programmatic needs more transparency, and publishers need to think viewability argues panel 3

Australian ad market to grow just 0.1% this year predicts Carat

Live blog: Wednesday, September 10

Three agencies in pitch battle for General Pants Christmas campaign 2

BMF creates animated ‘orange arm’ in next phase of Amaysim brand push

Mondelēz innovation head Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage 12

Virgin Australia puts staff at centre stage as it takes brand battle to Qantas 21

The power of cool and product placement in social media 1

ADMA names Synergy manager Tristan Berentzen as chairman of WA branch

Bonds invites women to create their own ‘boobicons’ in latest phase of BOOBS campaign 2

What car? 1

Southern Cross Austereo launches advertising barter e-commerce platform My Local Auction 1

Can hybrid television redefine Australian TV? – Piracy, digital rights and the ad experience 17