Campaign

Ex-AdNews editor Danielle Long joins BMF

Optus releases third instalment around “It’s Possible” positioning 3

Defence Force urges new recruits to ‘Fly Army’ 11

Amnesty International casts former child soldier in anti-arms trade ad

Swann Insurance: freedom is just another word for being well insured 5

Cadbury’s launches next phase of Joyville campaign 5

Woman ditches her man to make a cup of tea in new Tetley ad 18

Host wins Campari brand American Honey 1

ARN’s Mix launches anti-bullying week 1

Grant’s puts biggest marketing spend in a decade behind new launch

Energizer rescues old toys in charity campaign 3

Peugeot lets the outside world in 4

Bupa’s FoodSwitch app hits number one in app store 3

Topshop Topman tours Melbourne in London double decker bus 2

John Burgess and Garnier back Balls of Steel 1

Share a Coke with… the moronic masses 25

The emperor’s new fragrance: Old Spice’s campaign failure 43

Australian Red Cross takes aim at nuclear weapons 4