creative agencies

How agencies can build offerings against the consultancies which are ‘gobbling up’ agencies

Brands ‘throwing baby out with the bath water’ in search for quick results as consistency continues to decline 2

Brands and agencies urged to lift their game to exploit a ‘new era of marketing and creativity’

The most important part of the brief that creative agencies are missing 13

Clients are taking media in-house because they understand their own business better: HCF marketer 7

Morning Update: Coca-Cola rethinks digital approach; how some agencies are rigging production bids; Facebook’s third strike on metrics

Tradies build giant stone vehicle in first work from 10 Feet Tall for Chinese car manufacturer

Half of all independent agencies will close in the next seven years warns Chris Savage 2

Margaret River to host creative festival in 2016

Tourism NT uses mortality as campaign theme in bid to instil ‘sense of urgency’

Cash Converters takes aim at online competitors in new campaigns from 303Lowe Perth

STW chief Mike Connaghan says group ‘let down by a few’ as internal review continues 7

BMF makes 13 redundancies as it looks to create ‘more nimble’ structure 7

RACQ to resume creative pitch process after naming new head of marketing

Mars Petcare launches Pedigree ‘Feed the Good’ campaign in a bid to drive charity donations

NBN unveils first TV ad as BWM Dentsu creative aims to shed ‘boring’ image of network 4

Freeview names new marketing chief and closes in on creative agency appointment 3

OMD Sydney names Mindshare’s Gideon Hornung as head of strategy on McDonald’s