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Boag’s Draught brings ‘Knight’ to life in social media and experiential push 3

Telstra launches new experiential push aimed at youth market 2

Website launches social media campaign to bring back the great Aussie road trip 4

Dick Smith launches model rocket in retail promotion with Intel 4

Mumbo Report: Lazy cliches with Jacob’s Creek and Easter with Mitre 10 6

Motorola dupes consumers with unbranded campaign for Motoblur 21

Week in review: Beer bans and hoaxes; Facebook pulls in serious adspend; TV’s terminal list; Hack attacks 3

Brands get serious about Facebook (and spend to prove it) 16

Facebook founder Zuckerberg awarded Cannes Lions media person of the year 1

Tourism Australia takes would-be tourists on one minute trip around the country 9

BCM launches ‘world first’ Twebsite 25

Australians world’s biggest users of social media 28

ACMA launches social media strategy

Brad Keeling launches social media venture 10

Pepsi promotion to rerun after winner exposed as agency staffer 40

AOL rumoured to be in talks to buy Mashable 3

Would you use a social networking site for births, deaths and marriages? 4

Pepsi launches first major campaign to promote new logo 32