influencers

Morning Update: Tic Tac tackles Trump; Dentsu suicide due ‘to overwork’; the future for micro influencers; Netflix in China unlikely

Mumbrella360 video: Brand authenticity – how to match influencers with your brand

Influencer tech platform Tribe eyes international expansion entry after $5m capital raising 3

Influencer bubble going to ‘burst’ suggests Nick Fordham 9

Inside Out PR launches influencer management offering #AsSeenOn

The Remarkables Group expands offering and repositions as influencer connections agency 2

Influencer agencies back new podcast delving into influencer culture

How our fake business won a Customer Service award 24

PR agencies are ‘intimidated’ by technology and simple analytics claims Tribe founder Jules Lund 3

Top blogger said she is ‘surprised’ no brand has ever asked for evidence of campaign reach 7

One Green Bean creates Crowd Atlas platform to allow it to hunt for relevant social influencers 8

The newer the medium, the worse the media bullshit 15

#InfluencerDebate: Jules Lund, Eaon Pritchard and Jamie Crick debate effectiveness of influencer marketing 6

Helloworld creates Instagram relay across 70 countries to celebrate World Tourism Day

Australian ad industry less forward-thinking than population says Havas chief content officer

Traditional marketing models are in danger of killing blogger influence 26

As YouTube’s cultural significance builds in Australia so will its ad dollars 2

Westfield sticks with content led approach with Autumn/Winter campaign featuring fashion influencers 2