lion

XXXX Gold launches first campaign with Host, encourages Aussies to enjoy ‘the little things’ 4

Hahn Super Dry dares consumers to ‘Never Settle’ in new campaign by Ogilvy 1

Pitch Watch: Lion appoints UM as its media agency; Tourism Australia appoints Made and Storyation

XXXX Gold’s ‘four white guys on a beach’ to make way for diversity in tune with multicultural Australia 15

Pitch Watch: Lion & Bohemia split; Australian Olympic Team names creative agency; PR appointments for Yahoo NZ and Moto Guzzi 8

Pitch Watch: BMF loses XXXX; Specsavers calls media pitch; Levis seeks a first local agency in a decade; Subaru appoints new digital partner 5

BMF and Sweet Shop capture moments in time with new Lion Five Seeds Cider campaign 8

Lion looks to push the ‘0.2 Advantage’ in new campaign for low-alcohol Hahn Ultra offering 7

Independent Bohemia hires Initiative’s Sean Richardson as strategy director 5

Whybin TBWA makes major move into shopper marketing with new hire from Octagon 2

2015 Annual: Top creative account wins

Lion restructures marketing team following promotion of Matt Tapper to global role 2

Lion marketing head Matt Tapper takes new role leading global expansion for the company 4

New Tooheys TV ad takes trip through the generations in first creative work by Host 6

Bacardi Lion names new marketing director as Kristie Asciak departs after less than 12 months 2

Host picks up Tooheys following pitch

Australian film Lion kicks off filming in Kolkata 1

2014 Annual: Top 10 media account wins/retentions 3