Telstra

‘You’re such a big boy’: Telstra uses French tennis ace Henri Leconte to push wifi network 9

Optus’ new roster: Why these agencies? Where are the brands headed? What does it mean for a new CMO? The impact for Telstra 25

Optus media pitch looks set to stall as telco’s top marketer Vicki Brady defects to Telstra 7

What are the great Aussie ads of the 21st Century so far? 17

Telstra appoints Optus’ Michelle Gara as executive director of Telstra Media 10

Departing Adam Good backs Joe Pollard’s move to revamp Telstra’s media division 16

Joe Pollard oversees cleanout of Telstra Media as she puts her stamp on new CMO role 3

The telco ‘triple play’ wars and not subscription video services will reshape the media landscape 8

NRL TV negotiations up in the air as CEO Dave Smith quits amid pressure from News Corp 1

PRs are ‘the smartest person in the room’ at cross-agency briefings argues n2n boss 54

OMD hires Dentsu Aegis’ Michael Pilz as head of strategy for Telstra account

Telstra promotes marketing boss Joe Pollard 4

Sponsors gear up for bumper weekend of sport with real time marketing holding key to success

Red Engine brands 360 degree video the ‘next frontier’ of content after Telstra collaboration 8

Melissa Hopkins to head up M&C Saatchi’s Optus business following departure of Chiquita King

Ex-Magazine Publishers Australia boss Robin Parkes back in industry at NewsLifeMedia 1

Telstra’s GM of marketing Michaela Chan leaves telco for role with Ooh Media

Telstra starts Apple Music push after quietly ditching its music streaming service Mog 1