Vodafone

Pitch Watch: Initiative wins Specsavers; Bohemia on notice as Vodafone looks to call media review

Nova puts faith in Vodafone in stunt to prove network reliability 3

People moves: Nova hires M&A specialist; Emma-Jane Owens lands at Big Mobile; Blue Hive ECD departs 1

Vodafone commits to new course for 2016, reveals partnerships to win customers’ trust 3

Ad Wrap: Up&Go channels Braveheart; Vic Gov tells people not to drink and dip; Vodafone and DreamLab; VicPlates loves animals 2

Independent Bohemia hires Initiative’s Sean Richardson as strategy director 5

Marketers bear down to face challenging year ahead as economy and federal election bite

Vodafone targets travellers with Qantas Frequent Flyers deal and free NZ roaming 3

Optus’ new roster: Why these agencies? Where are the brands headed? What does it mean for a new CMO? The impact for Telstra 25

Melissa Hopkins to head up M&C Saatchi’s Optus business following departure of Chiquita King

Vodafone positions itself as the people’s telco in multimillion dollar Big Little Protest campaign 14

Virgin Mobile accuses rival telcos of milking consumers amid confusion of the value of data 4

Vodafone exec urges marketers to bridge ‘massive gap’ between TV and digital spend 3

Former Vodafone marketing head Kim Clarke takes chief customer role at Energy Australia 4

Telstra, Vodafone eye closer Netflix partnership as three-month Optus deal comes to an end 3

Stan inks deal with Telstra for free customer access in a bid to grow awareness of SVOD 6

Morning Update: Vodafone NZ tells the story of a mailman who befriends a lost pig

New Vodafone CMO takes fight to rivals in bid to break ‘monopolistic’ Australian market 9