Ten’s Melbourne Cup coverage slips to 1.410m metro viewers despite lockdown impact

November 4, 2020 10:09

Ten aired its second Melbourne Cup race on Tuesday, part of the $100m racing rights deal the network signed in 2018. 1.410m metro viewers tuned in for the event, a slight drop from 2019’s 1.441m and a significant fall from 2018’s 1.836m and 2017’s 1.79m.

Nationally, 1.862m watched the event. 971,000 metro viewers watched the presentation and 1.277m nationally.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Latest