‘The power of magazines speaks for itself’: Home and garden magazines are thriving
As Australia experiences a print magazine renaissance, Mumbrella sat down with Lisa Hudson, general manager of Are Media’s Homes division, to discuss upcoming changes to the country’s most-read paid magazine, Better Homes and Gardens, and Belle’s 50th anniversary celebrations.
Australia is in the middle of a print magazine renaissance. As Jane Huxley, CEO of Are Media pointed out last year, “magazines are an affordable ‘luxury’ and provide a break from the worries and pressures of day-to-day life. At the same time, they represent a way to escape the digital and social media noise.”
Are Media, publishers of The Australian Women’s Weekly, Woman’s Day, and the newly relaunched ELLE, are leading this renaissance, with their print stable now reaching over six million magazine readers a month, after six quarters of continuous growth.
Lisa Hudson is general manager of Are Media’s Homes division, which houses some of the country’s most-read magazines, including Better Homes and Gardens, Home Beautiful, Australian House & Garden, Inside Out, Belle, Country Style, and Homes to Love.
She joined Are Media last October, and has led a refresh of Inside Out, upcoming changes to Australia’s most-read paid magazine, Better Homes and Gardens, and is in the midst of Belle’s 50th anniversary celebrations.
