‘We take them very seriously’: The marketing challenges and opportunities for Australia’s biggest sexual wellness brand
Lovehoney’s head director of ANZ, Charlie Ganzen, spoke to Mumbrella’s Lauren McNamara on advertising a typically taboo topic, the challenges that come with being a sexual wellness brand, and how it is successfully entering the mainstream retail landscape.
One of the world’s leading sexual wellness brands, Lovehoney, has a vision to help consumers pursue sexual happiness. By advertising the typically taboo topic and selling products in mainstream retailers, the brand is on a mission to destigmatise conversations around sex.
Lovehoney’s Charlie Ganzen, head director of ANZ, tells Mumbrella the brand is confident enough in itself and its capabilities to position itself in market as an educator and channel for sexual happiness, rather than a market leader, unlike may other market-leading brands.
Charlie Ganzen
