News

QBE Insurance tops YouGov’s Biggest Brand Movers list for February

The Evening Mumbo – Tuesday 21 March: Scire launch, News Corp’s D_Coded, new CHEP ECD, oOh Media study

Medium Rare adds CBA to its client list

This Is Flow appoints former Dentsu Media exec

NAB promotes AFL Auskick Grand Final experience via TLA Worldwide

Emotions are out on MAFS and viewers like it: Nine wins Monday night

InsideOut PR adds Colgate-Palmolive to client list

Awaken invests in performance media with Agnes Media acquisition

Paul Meates returns to Australia as CHEP ECD

Australians wave goodbye to weekday commutes as local, shorter trips rise

Ipsos Iris: 20.3m people accessed a news website or app in February

Mumbrella CommsCon Awards shortlist for 2023 1

Nine’s Good Food refreshes digital presence

Hamish and Andy star in latest Subway campaign

OMD reshuffles internally promoting 6 staff

The Evening Mumbo – Monday 20 March: Bullfrog nabs Saatchi & Saatchi duo, Suncorp’s latest Team Girls campaign, journalists warned against TikTok, Seven gains in weekly TV share

News Corp Australia adds suite of new data and tech offerings to tap the ‘entire funnel’

News Corp Australia taps into mobile audiences via Vertical Video Platform offering

Former Nine/Fairfax execs to launch VC-backed subscription news business Scire 2

The Federal Court to hear Rex Patrick’s case against delays in FOI requests

Attack of the indie: Saatchi & Saatchi senior duo join Bullfrog in new partnership structure 2

Suncorp, Netball Australia & Leo Burnett celebrate ‘all kinds of sporting success’

Defence and VLMY&R launch Navy recruitment campaign

Sky News Australia adds channel to Samsung TV Plus

TV Wrap: Seven gains ground on Nine in weekly share; MAFS tops Sunday evening

Animals Australia shows the sad reality of factory farming in new work from Loud 1

Macpac saves hiker from falling to his death in new spot via The Monkeys

Richards Rose finds new head of strategy

Brisbane Broncos appoint Archibald Williams, launch new campaign

AFL season opener airs to 522k metro viewers; Seven wins the night

FIFA confirms Visit Saudi sponsorship will not proceed for Women’s World Cup

30% of Aussies looking to spend more on travel in the next 12 months: YouGov

Why the martech challenge for brands is a people problem

Smiles star in the latest Bupa Dental campaign

Campaign Review: First works for GMHBA and Tetley

Meta launches new initiative to train Australian creators in AR

Gravy on Nando’s? Restaurant chain appoints new creative agency

Perth radio ratings: Nova dominates overall shares, breakfast and drive

The Evening Mumbo – Thursday 16 March: KIIS topples 2GB streak, Tourism Tasmania’s new CMO, AFL season launches, NewsCorp mastheads unite under one brand platform

Today the Brave unites News Corp metro mastheads under single creative platform

A MAFS dinner party bombshell makes for another night of Nine wins

Brisbane radio ratings: Hit Network’s losses see Nova gain back breakfast and overall share

Youi, Lution and IAG added to the Mumbrella Finance Marketing Summit program

Sydney radio ratings: 2GB knocked off its perch in Sydney for the first time in 18 years

Adelaide radio ratings: Mix 102.3 retains top overall spot, Nova steals drive

Creativity a commercial decision at Telstra, not ‘vanity or ego’ led says CMO Brent Smart

Melbourne radio ratings: 3AW top, Gold best of the rest, while its a slow start for Nova’s new brekkie team

Cummins&Partners wins Beyond Blue creative pitch

M&C Saatchi appoints new GM in Melbourne office

Tourism Tasmania acting CMO Lindene Cleary formally appointed

Online used-car platform Carma appoints Domain talent to lead marketing

Telstra’s home internet is ‘more reliable than family’ in new spot via The Monkeys 7

February podcast ranker: Shameless and Squiz Today debut in top 10

The Brag’s Jake Challenor launches news comms agency, Sound Story

Couples’ reunion on MAFS brings another entertainment win for Nine

Credibility ratings platform NewsGuard launches locally

New round of redundancies hits Meta; another 10k jobs axed

Australian Olympic Committee adds three years to M&C Saatchi Sport & Entertainment partnership

Ecosa names Bullfrog as strategic and creative partner

Nova’s new campaigns for Drive and Syd Breakfast officially launched

The Evening Mumbo – Tuesday 14 March: Menulog appoints Thinkerbell, Adobe says APAC is addicted to cookies, Sue Squillace goes to Attivo, MFA updates board

Menulog appoints Thinkerbell as creative partner locally

Binge pinged by Ad Standards for ‘gratuitous’ kick to the balls

Samsung Ads appoints agency and business development leaders

Rebecca Zemunik to head up Razorfish as MD

Sue Squillace to head up media in newly created role at Attivo ANZ

The 95th Academy Awards broadcast on Seven airs to 329k metro viewers

oOh Media upgrades Qantas domestic lounge assets

MFA re-elects Peter Horgan as chair; Virginia Hyland to take on deputy role

Majority of brands in APAC still addicted to cookies: Adobe

The Evening Mumbo – Monday 13 March: Henry Tajer welcomes influencer regulations, UM Brisbane finds new GM, MAFS TV dominance, Foxtel fights inflation claims

DPR&Co to take on repositioning project for KingGee

ABC taps Netflix for inaugural chief content officer

UM Brisbane finds its new GM in Cummins&Partners’ Andy Copeland

Big4 Holiday Parks launches first work from Pangea and Untangled 1

Hulsbosch creates new identity for low-sugar snacks range, Coles Joyful

Influencer market regulations are ‘music to our ears’ says Henry Tajer

TBWA Sydney elevates Sebastian Revell to head of strategy

TV Wrap: MAFS tops every Sunday entertainment slot since season launch

New research finds brand impact twice as effective on TV than nearest competitor

Sling & Stone wins new martech client following pitch

Shannon Kenna to head up The Influence Group and Pollinate in Canberra

Mumbrella Travel Marketing Summit and Awards return, Tourism Fiji first global speaker

Journey Beyond captures the luxury of train travel via Town Square

Home and Away on Seven tops Thursday entertainment; Ten’s Gogglebox wins key advertising demos

EssenceMediacom’s new era ‘starts right here’, retaining $20m Nib account

In-housing most likely on social channels, says IHAC, while media trading remains an external gig 1

Yahoo appoints lead for its new-look advertising division following cuts