Opinion

Agencies and AI: A look back at SXSW 2023

Were the NRL’s American viewership figures really so bad? 4

Why a happy ad does not necessarily make for an effective ad

What the new media buying economy means for your advertising strategy

Beyond Meta: Why local publishers are essential for marketers 1

What’s a newspaper for in 2024? 2

Aussies will soon have more money in their pockets – it’s time for brands to react

Dynamic Duos: Sydney’s favourite Canadian and Frenchman

Gender equality still demands our attention Down Under 1

Want to submit for SXSW Sydney 2024? Here’s some tips

A change in perspective can change everything

Cheat Code: Steal a playbook, own a category 1

How do you make your agency better? It’s the strategy, stupid 4

Are brand and experience the same thing?

Why the Aussie festival isn’t dead – it’s just evolved

Your last-minute guide to Taylor Swifting your PR 1

Dynamic Duos: TBWA\Fabric’s perfect partnership

Born proud: Influencer collabs beyond the rainbow

Rising above the crumbs: How publishers can thrive in a cookie-free world

‘I would have thought the Qantas and PwC PR disasters would have been a lesson for all CEOs’: How Woolies got it wrong 3

Can AI answer that age old marketing question?

Addicted to social media: On quitting cold turkey

Taylor Swift: A masterclass in market orientation

Is Apple’s Vision Pro the death of brick and mortar for retail?

Another music festival collapse – alarm bells or death knell? 2

Dynamic Duos: ‘We’re work husbands and I would trust him with my kids’ lives’

De-wanking culture and getting punched in the face

Kanye West’s ‘terrible’ Superbowl ad was a masterclass in the power of lo-fi content 4

There’s no Ken without Barbie: Why being a passive observer at work isn’t enough 1

The imperative of long-term brand thinking

Super Bowl? More like Super-OOH

Will Australian sports work on American television?

Dynamic Duos: Blackfisch’s mother-daughter duo

Performance media needs a rebrand

The art of dematurity

Don’t panic: There’s time to prepare communications around your gender pay gap

As the machines take hold, why understanding humans matters more

Lawmakers won’t protect our kids online, so maybe it’s up to you

How to prepare for the death of cookies and privacy reforms of 2024

The foolproof guide to not spamming your valued customers and/or the general populace 1

Dynamic Duos: Dentsu’s ‘bro-love story’

Dynamic Duos: ‘Our ability to stretch each others thinking is pure chemistry’

The rise of responsible retail media in a cookieless world

Could Apple’s new headset be a game changer for adland? 1

Behold, the data whisperer: Why brands need to dig deeper into their data to enhance customer loyalty

Will the increasing use of AI in marketing be balanced out by an increasing need for human connection? 1

Employers will pay the price if unprepared to explain their gender pay gap

Hottest 100 day is the most important day on the radio calendar

Fragmentation is here for TV – but it can’t be invited to stay

‘Hold on to your hats’: Kim Williams’ appointment won’t stop changes at ABC 1

What’s in, what’s out? eCommerce marketing in 2024

How business owners can navigate January 26

Industry leaders share marketer’s top areas for upskilling in 2024

Is Australia Day approaching its use-by date for marketers? 6

Why influencer marketing needs to be seen as its own media channel

Aussies give Netflix $1 billion a year – let’s ask for half of it back 5

Nine’s Australian Open coverage dominates the night… and early morning

Dynamic Duos: 16 years of friendship from client to colleague

How can we step off the Australia Day behaviour carousel? 6

PR in 2024: Automation vs authenticity, LinkedIn celebs & the press office renaissance 1

Are brands too quick to cancel Australia Day? 3

Five lessons learnt from launching an AI chatbot with Abbie Chatfield

What brands can learn from the Woolworths Australia Day debacle 19

Embracing creative risks: It’s time for our industry to get comfortable with being uncomfortable 1

Boomers & lamb chops – don’t lump them all onto the same stereotyped BBQ plate

STOP THE PRESSES: Wills and Kate are scouring LinkedIn for a new events manager

Diversity in advertising and the high fashion glass ceiling  

Holiday reading: Mumbrella’s top picks from December

Australian TV shows to watch for (and watch) in 2024 2

How can Australian media address news avoidance in 2024?

Why you shouldn’t cut your marketing budget in 2024

Unveiling the future: Influencer marketing predictions set to transform 2024

Navigating the social media shifts expected in 2024: A blueprint for brands

Taylor Swift, Optus, Barbie & Prince Harry: Here are the PR wins and sins of 2023

Five emerging digital advertising trends to watch in 2024

Unleashing holiday cheer: The impact of canine companions in agency life

The lessons of creative patience from one carrot’s Christmas miracle

It’s time for change: The future of marketing is flexible

Will triple j rue the day it dethroned the King? 4

‘The biggest pitch since Coles’: The top creative account and talent moves of 2023

Dynamic Duos: triple j breakfast hosts ‘couldn’t be more different’

Dynamic Duos: ‘We are constantly mistaken for sisters or forever best friends’

Augmented reality is the point of no return

Different and distinctive – the irrefutable case for both in tourism

Christmas communications that do more than just advertise 1

Investing in unbranded ads? It might be time to look for another job

Four telltale signs ChatGPT wrote your opinion piece

How clients can get on Santa’s Nice List this Christmas