Opinion

Are you paying for the right kind of attention? 1

Dynamic Duos: ‘I’m like the Shrek to her Donkey’

‘We’re just delaying purchases until we have to make them’: Reporting season is well underway

Why media and creative should be back under one roof 8

Did the Federal Government miss a trick or two in pitching the biggest media account in Australia?  6

Beyond Hogwarts: The challenge of branding a modern university 1

Leaders must boost their duty of care for Gen Z staff

Who’s going to buy Foxtel? 8

Dynamic Duos: How a trip to India led to a successful partnership

Does your data breach CX match your brand promise?

Keeping the flame alive: How the Olympics sustain cultural relevance

From no clients to the importance of a simple hoodie: 6 things we’ve learned after 6 months of jnr.

Why weird is winning 3

Selling out is so ’90s – it’s time to put Australian music in your ads 1

Dynamic Duos: Paper Moose’s head meese

Stop overlooking podcasts: the #1 way CMOs can get ahead of their competitors 

Be more than ‘humbled and honoured’: PR advice on celebrating award wins

A lesson in crisis management: Crowdstrike’s delayed reaction

Is the Australian ad industry more woke than their UK or US peers? 4

‘We’re not selling sneakers’: How purpose drives success   1

How Kamala Harris’ campaign team are embracing memes, online trends and pop culture to connect with younger voters 5

Career value, fingerprints and McCain chip moments

First rule of the Olympics is you do not talk about the Olympics

Google’s cookie crumble – why the end isn’t really the end

Dynamic Duos: Love at first sight 1

The Membership Challenge: A fan’s journey joining all 17 NRL clubs  4

Nurture your network, know your advantages & make yourself visible: Moving forward after redundancy

‘Real disconnect’ between A-Leagues and Australian media owners 3

The ‘me-first’ era: Redefining brand loyalty in Australia 2

Prioritising customer experience and efficiency in a challenging retail climate

Rupert Murdoch gives print a deadline – his 105th birthday 2

Dynamic Duos: ‘In all areas of life, we’re birds of a feather’

When will it ever be good enough? Why ‘Come Down for Air’ should not be up for pitch 7

How to stop paying for ads that don’t convert

‘They’re changing the narrative’: Why Seven is throwing comedy and horoscopes on the news 4

Influence never sounded so good: Why radio and podcast talent should rule influencer marketing

Nedd’s Record Run: Turning a moment into a movement

What’s the opposite of redundant? 4

Predictive technology is the future of media

Can the Olympic torch keep the flame of live TV alive?

May the best deal win – The Fast Food Lunch Wars of 2024 begin 2

Dynamic Duos: Baz and Loz

Famous and distinctive… but, for what? 1

Another flop for inclusive advertising: lessons from Witchery and Victoria’s Secret’s brand re-launch blunders 1

‘Really hard to fathom’: Calls for government to intervene on Meta’s news ban as industry reels from redundancies 9

Just like BRAT: A lesson in branding from Charli XCX 3

If you want to win, kill your content calendar

Cheat Code: Why challenger brands should target the untargeted

In honour of Toadie – the longest, mightiest soap opera runs in Aussie TV history

Seven’s Olympic-sized rebuild following major shake-up 1

Dynamic Duos: A case of the ‘rivals to friends’ trope

So, have people been watching Wimbledon?

How brands can make accessibility a bigger part of their customer strategy

‘This isn’t just going to happen by itself’: Where will the ‘magic’ come from as major CMOs move on? 4

Star Power: Space is the new sport when it comes to brand storytelling

It’s time to re-imagine the Aussie Bloke in ads

Radio? Politics? Media Watch? Where to next for Julian Assange? 2

Dynamic Duos: ‘It’s what makes us different that helps make it work’

Former Junkee writers angry at work being wiped 6

‘There’s nothing to hide’: Implications of Seven shake-up and redundancies 2

PART 2 | Get into the Game: A simple framework to get your brand started

Why is Free TV making Albanese attack ads? 8

Robert Irwin (and Meta) have a bigger problem than Pauline Hanson… Influencers are here to save them

News.com.au just clinging to top spot as editor-in-chief exits 5

Cheat Code: Unfashionable yet super effective strategies that get challenger brands noticed

This year in Cannes was all about making friends

Remember when you only had to buy things once? Subscriptions are killing us in a cost-of-living crisis 1

Dynamic Duos: ‘This partnership has shaped so much of our lives’ 1

Don’t discount the GOAT: Why the changing TV landscape demands a new approach to advertising strategy 2

Staying relevant in a $43.47m market: Podcasters must catch up to the big industry players

Why ad creative is the new way to target customers 1

Why principal media deals work against clients, not for them

From food to moth flocks: What rocked Vivid 2024, and who?

Great name, pity about the timing: The rollercoaster ride of launching an agency 6

PART I | Get into the Game: If you’re not in gaming, you’re behind the curve 1

Let Paul Barry put Media Watch to bed 6

Dynamic Duos: A friend and a confidante, a work wife

What happens when doing what you love burns you out?

Google search: Almost as good as a crystal ball 

Push or no push, Costello’s exit from Nine ‘had to happen’ 3

Cheat Code: Why claiming new cues is crucial for challenger brands

If marketers seize back control, what does that mean for agencies and media owners? 1

On resilience: Everything that’s gone wrong in my career… so far

Is Nine’s new chair just a stopgap? 3

Now is the time for marketers to seize back control. Here’s how they do it

Can engagement, creativity and compliance co-exist?

ARIA Charts: Guess who’s back, back again (Clue: It’s Eminem) 1

Essential strategies for marketers adapting to a potential US TikTok ban