DDB Aotearoa’s CCO, Kantar and Gemba to speak at Mumbrella Sports Marketing Summit

May 11, 2023 9:18

DDB Aotearoa’s chief creative officer, Gary Steele, will fly in from New Zealand for the Mumbrella Sports Marketing Summit, while more sessions with Kantar, Gemba and the Canterbury Rugby Football Union have been confirmed.

Steele will be joined by Rebecca Sowden, founder of Team Heroine and founding partner of Correct The Internet, for a session shining light on women’s sport.

In January, Correct The Internet, an initiative from Team Heroine with the backing of the United Nations, launched a global campaign to make sportswomen more visible. The purpose was to draw attention to the inconsistency of searchable facts online and the disadvantages they pose against women’s sport, and to correct them.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

adam hodge Ben Darwin Canterbury Rugby Union NZ Clare Stewart-Hunter Correct The Internet DDB Aotearoa NZ Gain Line Analytics Gary Steele Gemba Kantar Australia Lesley West Mark Kennedy Mumbrella Sports Marketing Summit Nathan Godfrey Rebecca Sowden Team Heroine