JCDecaux and PUMA unveil state-of-the-art ‘treadmillboard’ for latest NITRO range
Sports footwear brand PUMA has unveiled an unforgettable ‘treadmillboard’ to raise awareness of its new NITRO running range, via its own creative agency, Bursty, Havas and JCDecaux.
The out-of-home offering connects a treadmill to JCDecaux’s Young and Jackson billboard across from Melbourne’s Flinders Street station. The innovative billboard features runner and brand ambassador, Nedd Brockmann, “and his words to describe the NITRO range, taken over in real-time by passersby”.
Specifically, under the billboard, people were given the opportunity to try PUMA’s latest collection and run on a treadmill. Once their trial was up, they were surprised by Brockmann outside and had their reactions broadcast to the screen.
