KFC promotes ‘The One Box’ with ad focusing on male friends competing

KFC has unveiled the latest instalment in its Stop & Smell the Chicken campaign promoting ‘The One Box’, which the fast-food chain says is the “ultimate feed for blokes”.

The ad, created by Ogilvy, sees male friends competing at a variety of activities including lifting weights and eating.

https://www.youtube.com/watch?v=xuV94GZLqO0

It runs across TV and KFC’s social channels.

The ‘Stop & Smell the Chicken’ campaign launched in February.

Credits:

Agency: Ogilvy

• Director: Julian Acosta, RSA Films
• Post Production: Method Studios
• Creative Director: Shaun Branagan
• Art Director: Matt Ennis
• Copywriter: Blake Arthur
• Producer: Josh Jenkins, One 20
• Producer: Peter Hackforth
• Group Account Director: Sarah Faraday
• Senior Account Manager: Corina Roat
• Chief Strategy Officer- Mark Sareff

Clients:

• Marketing Director: Valerie Kubizniak
• Marketing Director: Individual Meals: Annabel Fribence
• Marketing Manager: Eva Tran
• Marketing Manager: Ashley Hughes