KFC promotes ‘The One Box’ with ad focusing on male friends competing
KFC has unveiled the latest instalment in its Stop & Smell the Chicken campaign promoting ‘The One Box’, which the fast-food chain says is the “ultimate feed for blokes”.
The ad, created by Ogilvy, sees male friends competing at a variety of activities including lifting weights and eating.
https://www.youtube.com/watch?v=xuV94GZLqO0
It runs across TV and KFC’s social channels.
The ‘Stop & Smell the Chicken’ campaign launched in February.
Credits:
Agency: Ogilvy
- Director: Julian Acosta, RSA Films
- Post Production: Method Studios
- Creative Director: Shaun Branagan
- Art Director: Matt Ennis
- Copywriter: Blake Arthur
- Producer: Josh Jenkins, One 20
- Producer: Peter Hackforth
- Group Account Director: Sarah Faraday
- Senior Account Manager: Corina Roat
- Chief Strategy Officer- Mark Sareff
Clients:
- Marketing Director: Valerie Kubizniak
- Marketing Director: Individual Meals: Annabel Fribence
- Marketing Manager: Eva Tran
- Marketing Manager: Ashley Hughes
Linkedin
Competing to obesity. Good one.
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