The Media Store joins Toyota’s trek to Melbourne in first ever expansion

Australia’s biggest independent media agency The Media Store is to finally open its doors in Melbourne.

Twenty years after being founded as Toyota’s exclusive media agency, TMS will open its doors in Victoria as part of Australia’s number one selling car brand shifting its entire marketing and sales operation from Sydney to Melbourne.

TMS CEO Craig Jepsen with Stephen Leeds who will head the new Melbourne operation

In a move that has been widely expected, TMS chief executive Craig Jepsen told Mumbrella the agency had been considering the expansion since Toyota first flagged the end of manufacturing in Australia and the move of its Sydney-based operations three years ago, but the time was now right, just a few weeks before the auto giant closes its Australian manufacturing operations.