Seven promises record-breaking audiences for AFL’s return
Seven is anticipating the return of the AFL to screens tomorrow night will be a ratings smash, suggesting that the empty stadiums may even play favourably into the broadcaster’s hands.
The network has been banking on the return of Big Brother, as well as its resident sporting code, to lift its ratings, with chief revenue officer Kurt Burnette telling advertisers each round of the AFL is going to “create records on the way through”.
Seven wants audiences to ‘Go to the Footy’
“There’s no question that COVID has been devastating. It has from a personal and business perspective. It’s given us all time to think differently and spend a bit of time on how we want to look coming out of this COVID environment. And at Seven, we’ve been no different. We’ve spent a lot of months looking at how we look, how we structure coming out of this,” he said at Seven’s virtual AFL relaunch this afternoon.
Struggling to understand how the reduced commercial content is improving viewer experience. I watched Big Brother and certainly saw some shorter breaks, but it also looks as if they may have squeezed more commercial content into other breaks. Was commercial content reduced across the board or simply shuffling airtime from one break to another?
Kurt clearly isn’t an AFL fan, “kick off” ???
With regard to Virtual Branding and Virtual Signage: this technology has been around for almost 20 years – sadly 7 are slow to adapt and innovate. This has been a missed revenue opportunity for years. Generally happens when you have Sales people who have no technical understanding of production – and no communication.
I don’t really think the general punter will see the difference in the shorter ad breaks. An ad-break is an ad-break. Annoying and disrupting.
Big Brothers new format is confusing and all over the shop. Which is why people are moving away from the show.
Unlike Masterchef – BigBrother is failing to create water cooler moments for people to talk about. It’s moving too fast and the audience is failing to build relationships with the housemates… oh… throwing in more house mates, just adds to the confusion.