Sanitary brand U by Kotex is promoting its Ultrathins range as the solution to the "cowboy" walk, which its research suggests is experienced by 93 per cent of women when they are wearing a pad. The 'Ditch the cowboy walk' campaign, created by branding agency Shift, shows women walking...
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U by Kotex encourage women to 'ditch the cowboy walk' in campaign for ultrathins range