Kantar

Kantar announces ConceptEvaluate AI

Aussies’ passion for sports can help brands ‘achieve marketing gold,’ new data suggests

Kantar launches AI Lab

Brand masterclass completes Mumbrella Finance Marketing Summit 2024 program

Agency head: ‘If brands want to create meaningful difference, start by earning their audience’s attention’

OMG backs Foxtel’s new audience measurement system

Foxtel launches Australia’s biggest audience measurement system 1

The metaverse is a bust… for now, advertisers say 2

Let’s all go to the lobby: why cinema advertising is still king

Australian advertisers cutting other spend to boost programmatic DOOH

Australian advertising preferences are stuck in the ’90s: Kantar 1

Most creative and effective ads in Australia and NZ revealed by Kantar analysis 3

The Evening Mumbo – Tuesday 2 May: Kantar SVOD report, Ogilvy creative restructure, Pure.amplify shuts, Berkeley Comms launches

Amazon Prime Video remains top streamer for new subscribers in Q1: Kantar

The Evening Mumbo – Thursday 23 March: Expansion at Atomic 212, Initiative retains Pernod Ricard, Private Media’s Fray redundant, Kantar’s BrandZ report

CommBank claims the title of most valuable Australian brand: Kantar

New research finds brand impact twice as effective on TV than nearest competitor

New SVOD subscribers favour Amazon Prime, Paramount+ for content in Q4: Kantar