Simplot

Tara Lordsmith moves on from Myer, relaunches consultancy Lordsmith & Co 1

Pitch Watch: Simplot picks new media agency as Droga5’s successor on Helloworld is named 1

Pitch Watch: EA leaves Mediacom for new Havas agency; Stan picks a media agency; Virgin Mobile’s creative shortlist 9

Pitch Watch: Optus/Virgin Mobile pitch pressos this week; HCF pitches creative; Telstra’s PR pitch; RACQ creative shortlist down to two 8

Simplot media pitch down to three agencies

Simplot puts $11.9m media account in play after closure of Dentsu Aegis’s Huckleberry

Myer names former Simplot CMO Tara Lordsmith as group GM for marketing 3

Top marketer Tara Lordsmith departs Simplot 2

Birds Eye targets mums with ‘Mumometer’ Facebook app 16

Leggo’s launches One Pan campaign 1

‘Nutritious and delicious’ Quorn launches first Aussie TV campaign 13

Simplot launches ‘Thanks Lean Cuisine’ campaign 8

BWM uses Grey’s idea for debut work for Leggo’s 6

BWM launches new campaign for Birds Eye 5

BWM launches new campaign for Edgell 2

Significant seven: respected marketers 1

Quorn launch named AMI’s best marketing program of the year 3

Cowan appoints new strategy director