Specsavers

Initiative Melbourne MD Shaun Briggs takes Specsavers’ media planning role 4

Why social media analytics tell you very little about effectiveness 1

Specsavers offers people $200m for their eyes to prove value of eyesight 19

Campaign Review: Can New Zealand win back tourists? Plus the verdict on Australian Avocados, Specsavers and Stockland

Specsavers creates in-ad eye test for viewers with ‘Cubby House’ campaign 18

Specsavers becomes a Cricket Australia official partner 1

Specsavers employee saves lives in latest ad 2

The Year In Review: major media account moves of 2016

Pitch Watch: TAB calls creative pitch; City of Sydney outdoor up for tender; Tourism Qld creative; Specsavers shortlist

Pitch Watch: BMF loses XXXX; Specsavers calls media pitch; Levis seeks a first local agency in a decade; Subaru appoints new digital partner 5

Latest ads: McDonald’s, Specsavers, Ford, Holden, iSelect, eHarmony 3

Specsavers encourages consumers to ‘get naked’ with contact lens 8

Ad watchdog dismisses complaints against SpecSavers, AAMI and Aldi 5

Cummins & Partners continues ‘Should’ve gone to Specsavers’ tagline in first work for Specsavers 5

Live blog: Tuesday, July 29

Specsavers appoints Cummins & Partners to handle creative account 2

Specsavers named official eyecare partner of the Australian Open 1

MediaCom Melbourne retains Specsavers account 4