‘There’s a lot of negativity out there. We try and create an escape from that’: Why smooth and WSFM are dominating FM radio
November 18, 2024 9:30
It’s official – more Sydneysiders are listening to WSFM and smoothfm than any other radio station.
This past week saw WSFM top the city’s ratings for the first time ever. It tied for first place with 2UE for one survey back in 1984, ARN’s chief content officer, Duncan Campbell, tells Mumbrella, but this is its first outright ratings victory since launching in late ’78.
“I announced to the staff it’s officially WSFM day today,” he said a few hours after receiving the result.
Pity the penny hasn’t dropped that ARN and Nova need to launch Smooth on 97.3 in Brisbane instead of this KIIS nonsense. Smooth 97.3 would be rating 17%