‘This business needed to modernise itself, and we’ve done a brilliant job of that’: MADE THIS bosses reflect on year one
Clemenger BBDO’s MADE THIS has just turned one, and has had a hugely successful twelve months, despite the various pressures facing the creative industry.
Mumbrella’s Lauren McNamara sat down with the production division’s managing director Vinne Schifferstein and Clemenger BBDO’s chief executive officer, Dani Bassil to chat all about it – the opportunities, the obstacles, and the accomplishments.
Launched in November last year, Clemenger BBDO’s specialist production company, MADE THIS, has had a stellar twelve months.
Described as a year of “transformation” for Clemenger BBDO and the wider Clemenger Group, the addition of MADE THIS was a necessary one, according to chief executive officer Dani Bassil.
Having spent the last 20 years overseas before returning to Australia to run the agency, she says her time abroad taught her that production has become a key differentiator for agencies, especially in the new business process.
So it’s EG+, just with a different name?
Plus in a ‘recession’, wouldn’t you expect a fast, cheap and good content production offering to kill it?
If not now, when?