VML launches final work for Australian Defence Force

December 11, 2024 1:09

VML has launched its last campaign for the Australian Defence Force, focusing on recruiting Navy submariners, marking the end of its six-year relationship.

As Australia looks to expand its submarine capability, including the introduction nuclear-powered submarines, ‘I am a Submariner’ hopes to recruit individuals “ready for the challenge”.

The work, which places submariners front and centre, aims to build a greater understanding of the role and generate interest in careers often overlooked because of their classified nature and misunderstood lifestyle.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.