AFFINITY and the Experience Advocacy Taskforce launch new online resource to fight industry ageism

The Experience Advocacy Taskforce (EAT) and marketing agency, AFFINITY, have rolled out a new website to fight against the ageism prevalent within the advertising and media industry.

The website seeks to act as an information source and resource centre to rethink peoples’ perception of workforce ageism in a sector that typically favours youth over other age demographics. It also champions the importance of experience and its place within inclusion and diversity initiatives.

EAT’s founder Greg Graham explained: “In a world of diversity and inclusion, the topic of ageism does not get nearly enough attention. And it’s our goal, with the help of AFFINITY, to challenge and encourage agencies to take ageism more seriously.”