AFFINITY and the Experience Advocacy Taskforce launch new online resource to fight industry ageism
The Experience Advocacy Taskforce (EAT) and marketing agency, AFFINITY, have rolled out a new website to fight against the ageism prevalent within the advertising and media industry.
The website seeks to act as an information source and resource centre to rethink peoples’ perception of workforce ageism in a sector that typically favours youth over other age demographics. It also champions the importance of experience and its place within inclusion and diversity initiatives.
EAT’s founder Greg Graham explained: “In a world of diversity and inclusion, the topic of ageism does not get nearly enough attention. And it’s our goal, with the help of AFFINITY, to challenge and encourage agencies to take ageism more seriously.”
He said the initiative provides “resources and information for agencies committed to tackling ageism in their workplace practices”.
When asked about what it was like to work on the project with AFFINITY, Graham lauded the agency, saying that its dedication to delivering results and fulfilling EAT’s goals “was a fantastic team effort”.
“We’ve loved working with AFFINITY on the launch of the Experience Advocacy Taskforce,” Graham enthused.
“This was a fantastic team effort. They took our messaging, driven hugely by the wonderful Meredith Ansoul, scoped, did all the strategy work and built the site from the ground up. Our new site provides information and useful resources, and we encourage agencies to take the time to visit it to make the commitment to tackle ageism head-on.”
From AFFINITY’s end, the opportunity to fight for a good cause and work with Graham was one that the organisation embraced with enthusiasm, said its chief executive officer, Angela Smith.
“Greg is a legend in the industry. We applaud him for his commitment to making a difference through creating and driving the Experience Advocacy Taskforce,” praised Smith.
“We jumped at the chance to apply our expertise in strategy and technology to help grow the discussion around this last bastion of discrimination. Somehow many people think it’s still ok to describe a professional by referencing their age with outdated euphemisms like ‘veteran’ – we all know that’s not ok for heritage, sexuality or gender. Why is it still ok for age?
“What we love about the taskforce is that they’re focused on practical and meaningful initiatives rather than the scourge of tokenism and look-at-me stunts. It was a no brainer to make an active contribution to this important movement.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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