F.Y.I.

Lexus launches smart billboards

Lexus has launched smart billboards targeting messages at drivers of other cars. The release: Australia’s most sophisticated and interactive smart billboards go live today in a ground-breaking outdoor extension of the ‘This is the New Lexus’ campaign via M&C Saatchi in a coll...

Shape 4

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.