Opinion

Australia’s much-hyped innovation boom has a marketing problem 6

Why your SME client won’t say yes to a retainer agreement

Blend 17 isn’t iSnack 3.0; It may be Vegemite for wankers, but it’s still PR 101 12

Mobile ad fraud in apps: Why aren’t Australian agencies doing more?

Dove, real beauty and the racist history of skin whitening 5

Data’s branding problem is as bad as feminism’s 7

When does a ‘refresh’ become a rebrand? 3

Why naming an issue can be half the battle

The patronising crap aimed at Millennials says more about us than it does them 13

Seven things your parents taught you that will get you far in business

Why we bought tram ads to promote our podcasts 1

From agency, to ad exchange, to publisher – every link in the programmatic chain is broken 62

How have businesses responded to the gay marriage vote?

How shopping centres are changing to fight online shopping 4

Forget the platform, your story should be the only thing that matters

If team Yes fails, the blame should fall on the campaign managers 31

Virgin’s post-AFL flight delays were a chink in its rebrand’s armour 1

Confronting the client-agent trust deficit head on 5

The rise of influencer hijacking

What Twitter can learn from that time Coca-Cola changed its formula 2

Slick, cookie-cutter digital customer experience fails to differentiate brands 4

Why you should never automate your influencer marketing

Media sales teams fail advertisers by not picking up the phone 7

The consultancies remoulding the Melbourne market 9

The key to good copywriting? Jettison the jargon and keep it simple 2

Embrace your weaknesses: What marketers can learn from the AFL’s Richmond Football Club 11

News media has reached a turning point 17

Bike-sharing schemes might seem like a waste of space, but the economics make sense 6

Why promoting No is a strategic mistake for religious groups 4

Ill-judged and arrogant: Why Qantas and the NSW government fail to impress with ‘Meet the Sydneyporeans’ 9

VR is far more than just a short-term marketing gimmick 1

Why marketers need to stop fretting over email open rates

Welcome to the age of ‘premium’ publishing 7

How #stopclickbait will impact the world of PR 1

In the era of fake news, PR needs to work harder than ever 4

Meetings: why you’re almost definitely wasting your time 1

An open letter to ladies in media 5

How do we define ‘political‘ TV advertising?

How equity crowdfunding could open new opportunities for traditional media

Government interference with iconic branding will make our institutions feckless 3

When it comes to your personal brand, don’t let your identity be defined by others 1

Beyond cats and Kardashians: can journalism satisfy audiences without dumbing down?

Dark days for advertising and journalism jobs as the media recession deepens 5

Influence is bliss: The reality of becoming a brand ambassador

Why marketers need to start embracing the true potential of GPS 2

Apple killed advertising – can Bitcoin save it? 3

How big data is nudging us further than ever before 10

24 Hours with Zig Zag Post MD Derek Allan 4

Why diversity is still dwindling in Australia 7

Side hustles might make for better employees 1

Stop focussing on short term creative and start building your brand 1

Content isn’t king, it’s a game of thrones 5

How to avoid trouble with the updated influencer transparency rules

Three things sax taught me about working hard and being a perfectionist 1

Senior executives are facing crisis of confidence 1

Interactivity is essential for the future of mobile video ads

Augmented reality might finally hit the mainstream thanks to Apple’s ARKit

Australian advertisers are getting mobile video all wrong

Pharmaceutical marketing: the industry adland forgot 9

Why marketing ugly is perfection

Google nabbed my agency’s name and originality died 16

Media agencies must change or die 9

How Apple’s new offerings are mobilising an army of creators 2

Rebel Wilson’s defamation win is a warning for other publishers 8

Will Facebook ever stop bullshitting? 22

Want cracking content? A top copywriter shares her tips

GPS isn’t the answer when it comes to location-based marketing 1

Why I got a LinkedIn-enabled microchip implanted in my hand 19

The access economy is changing the way we do business 2

Forget millennials, voice assistants are the new marketing audience 3

Flexible working: Is it that much of a stretch? 9

What clickbait can teach us about crafting better crisis comms

Your views on advertising’s gender stereotypes says something about you 7

Is media the most spoiled industry? 3

Planning tools are the Sizzler restaurants of the media world 4

The simple reason adland is short on wisdom 9

Advertising still has a gender stereotyping problem 7

What your digital marketing campaign can learn from Donald Trump’s 1

It’s reputation that matters when spin doctors go back to the newsroom 2

Changing your logo isn’t the same as changing your brand 1

Australian businesses need to think carefully about voting Yes or No 12

Why The Gentleman’s Gin Club is not just ‘a group of mates having a drink’ but a symbol of the industry’s woes 120

Why the Native Advertising Institute is wrong about the Best Influencer Marketing Campaign Award 4

Rebuilding trust: Why Australia’s banks should welcome a public inquiry 2

Melbourne’s ad agency boom has a diversity problem 42

We really need to address the ‘elephant in the room’: MLA’s lamb ad goes too far 53

The ‘Yes’ campaign’s first ad misses the mark and could be costly 37

Four tips to overcome public speaking nerves (with a little help from Jerry Seinfeld) 2