Opinion

Putting an app between you and your customers could be doing more harm than good

History and politics tell us the CBS purchase of Ten is not a done deal 9

Is this the beginning of the end for TV? 15

How MAC lipstick became (briefly) more popular than mac ‘n’ cheese

It’s time for the ladies room to become the new power suite

Corporate brand reputation advertising will never appeal to real people 6

Viewability isn’t just a digital problem, it’s an advertising problem 2

Your press release is my spam 17

Where the bloody hell aren’t ya? A decade on, marketers still aren’t nailing localisation 3

How I negotiated flexible working with my boss 1

TV’s troubling storylines for characters with a mental illness 1

Why Australia’s TV programmers need to start paying closer attention to social media 9

My content marketing campaign failed. Now what? 2

Programmatic may be the future, but we live in the present 1

It’s time to stop wasting money on social analytics software 5

Endlessly debating the transparency of programmatic won’t rebuild trust 6

Australia’s screen future is online: it’s time to support our new content creators

What ad tech can learn from email marketing 4

Uber’s attempt to reclaim popularity after price rises 9

The programmatic witch hunt is confusing transparency with business 9

Why the media is being called biased in the marriage equality ‘debate’ 35

Stop using content saturation as an excuse for not getting the job done 5

Facebook Watch is about to propel esports into the mainstream 2

Digital disruption – what can we learn from Beyonce and Red Lobster? 1

‘Mistakes were made’ is not an apology, it’s an evasion of responsibility 1

Facebook’s copyright struggles are a reflection of the internet’s wider legal problems

The best SEO strategy you’ve probably never heard of 3

Domino’s free pizza fail is a reminder of the dangers of viral marketing campaigns 9

From Casual Fridays to Dressed Up For Meetings: What we wear matters 19

As local networks retreat, Netflix is filling the gap in teen TV

Consultancies acquiring agencies makes a lot more sense than you’d think

Why I wouldn’t lead my video strategy with Facebook ads 13

Marketers need to start giving millennials what they want: artificial intelligence 2

Conspicuous consumption could save the news business 3

FOMO: Millennials may not be the only ones missing out 1

Alexa is listening: Why adland needs to learn how to market to robots 1

Shifting our attitudes towards gender is the key to true ‘disruption’ 22

Weathering social media storms begins with knowing your brand inside out 1

Leaving creativity to the creatives is a bad way to do business 48

UK crackdown on advertising’s gender stereotypes highlights Australia’s low bar 4

King Content’s lost crown is no reflection on the content marketing industry 9

Focus groups are dead, thanks to social media 25

How do we bridge the growing gap between media agencies and media owners? 12

Online shopping will never truly defeat in-store 3

Influencer marketers could learn a thing or two from direct mail 5

Marketo demonstrates why marketing automation fails more often than not 2

Don’t let Pandora and SoundCloud fool you: music streaming is alive and well in Australia 16

Programmatic doesn’t have to be highway robbery, but it usually is 7

Three reasons mobile marketers need to pay attention to iOS 11’s new App Store

Quitting my job has forced me to explore the vast wasteland of my soul 3

Why you won’t find Ehrenberg-Bass talking about mass awareness 10

Statistics never lie, which is why one plus one equals window 5

No-one is talking about Lynx’s chauvinism U-turn, and that’s the problem 20

The problem with blindly jumping on the Ehrenberg-Bass bandwagon 19

Ad agencies need to rethink their anti-magazine bias 9

Management consultants and creatives are fundamentally incompatible 24

Despite an ocean of advertising money, traditional media is still flailing 8

It’s time stop obsessing over likes, comments and shares 2

In defence of the written word: Why the PR industry needs to relearn how to write 4

We’re all living in a social media bubble, and it’s a brand’s job to pop it 1

The five stages of Foxtel’s Game of Thrones grief 6

In defence of Mark Ritson: Digital metrics still have a long way to go 23

Does your agency see you as a guinea pig? 4

Scam ads prove the advertising industry isn’t exempt from fake news 2

The sharing economy works not just for Airbnb, but creative agencies too 5

Remain unprepared, and Amazon and Netflix will devour your marketshare

To work successfully with female athletes, brands need to hand back control to the stars 1

The million-dollar question

I moved from advertising to PR for one reason: social media 10

Don’t panic, you’re not going to lose your marketing job to a robot 5

In the creative versus data debate, brand will always remain king

When the recession finally hits, Australia’s marketers will not survive 14

The hidden value in The Monkey’s $63m purchase price 9

Network Ten’s future is all about media power, not economics 7

It’s about time influencer marketing grew out of its teething phase 2

Cringe-inducing chatbots are the perfect example of why technology isn’t always the answer

How would you spin that? Don’t spin it, bin it 10

Why Mark Ritson is wrong about ‘dodgy’ programmatic buying 49

What I wish someone told me before starting in HR 2

Shiny foreign things – why Australia’s startups are terrible at PR 16

Adland – It’s not just retailers, you need to wake up to Amazon too 2

Why car brands can’t advertise their way out of this one 10

Why brand development needs to move away from the marketing department 2

Snap Maps: For the marketer or the stalker?

When a PR crisis strikes, acting quickly is always better than not acting at all 2

Brand safety promises from the ‘premium’ publishers need to be challenged 13

‘Digital’ will eventually become an obsolete term, but for now it’s here to stay 4

They’re here: Before it’s even launched, Amazon is already at the front of Australian shoppers’ minds 5