Opinion

Life after redundancy: what happens next for journalists when they leave newsrooms 8

Five emerging trends marketers should watch in 2017

The Biggest Winner of the media reforms is… News Corp as usual 19

The rise of the Media Centaur 5

An open letter to marketers: it’s up to you to save the media industry now 33

Why Fairfax management aren’t the real villains 61

Fairfax strike disrespects journalism’s supporters 15

Five things that could happen now the Fairfax-NZME media mega-merger has been rejected 2

Chasing the audience: is it over and out for cricket on free to air TV? 1

UNESCO report: surveillance and data collection are putting journalists and sources at risk

Quitting Facebook Instant Articles and Apple News: unravelling a Faustian pact 6

An open letter to myself in the year 2000 11

The slow death of Australian children’s TV drama

What can marketers learn from Game of Thrones 6

I’m a Team Australia reject – and the marketing mercenaries who follow will be too 14

457 visa overhaul won’t solve PR skills shortage 23

457 visa changes: The onus is now on agencies to nurture local talent 7

The 457 visa ban is good for Australia and could fix our marketing skills gap 9

Ignore the hype – transparency is a non-issue 7

Australian government axes 457 work visa: experts react

Why is Easter the most disappointing retail season? 9

It takes years to make someone fall in love with a brand – and seconds to make them hate it 22

The most important part of the brief that creative agencies are missing 13

How communications professionals can win the war against the robots 1

PR agencies, you need to work with us, not against us 2

Sport, local government and business go DIY in wake of journalist job losses 1

Why that Pepsi ad isn’t as bad as you think it is 53

Job cuts, one brand and the future: Will Fairfax get it right this time around? 35

Should CEOs get involved in hot social issues? 9

Why politicians and television still need each other

The press office is dead: Consumers, not the media, come first now 8

Forget the Google scandal, online advertising is corrupt at its core 27

The programmatic debate is simplistic, naive and just plain wrong 6

What brands can learn from Blackmores’ false advertising fine in China 1

Marketing gurus and CMOs are hiding in ‘the future’ because the present is ‘a dangerous place to be’ 19

People are going to live to be 1,000 years old – and marketers need to pay attention 7

Embracing the chatbots: how direct to consumer advertising is about to change forever 5

Just how much trouble is Ten in? (Answer: A lot more than you probably realise) 24

Untrain your brain. Why your next campaign needs to start with Facebook 33

I’m gay. I work in marketing. I’ll still be drinking Coopers 13

Seek out the deep: Why good strategy means taking time to think about the small things 3

Embrace the chaos – success doesn’t mean being a eunuch in a suit 25

Adland can thank Wicked Campers for getting the law involved in ad regulation

Tales from the parasite economy 22

‘Women in adland these days have no idea how good they’ve got it’ 65

The six things women want from brands in 2017 – and it’s not just pink 2

Beware of the shallows – how the industry forgot the problems we solve are meant to be hard 9

What networks and production companies should learn from House of Hancock 3

Making sense of measurement

What I’d tell my twenty-eight- year-old self 15

An adman’s perspective on Adman: Warhol Before Pop 2

How can media and creative work together when neither side understands the other? 7

Let’s be honest and admit that most of us marketers are Model T Ford drivers in a 747 cockpit 12

Everything is PR 8

Why calling a media agency a ‘consultancy’ won’t fool anyone 16

How to go viral: What brands can learn from turtles and Donald Trump 2

The separation of Fairfax and Domain: Where does that leave Fairfax? 14

Q&A: Bauer Media Group CEO Nick Chan 3

The circulation audit is still relevant and here’s why 5

How online search paid off for brands on Valentine’s Day 3

Bohemia: Can M&C Saatchi revive the ‘hyped up toddler’ from its sugar crash? 5

Do ‘reputation campaigns’ actually improve reputation? 3

Online ads need to be about the impression left, not impressions received 1

Why brands need a GenZ marketing strategy 2

Can heritage fuel the reinvention of a brand? 1

How to use consumer bias to maximise conversion rates 3

The agency of the future is not an agency 10

The prize fight over live-streamed sport will go on long after the final bell sounds 6

2017’s sexiest marketing topics 3

Objective journalism is dead 19

No ninjas required: How language influences job applications 1

Coming soon to a cinema near you? Ticket prices shaped by demand 2

How to stay out of trouble with the new influencer transparency rules 2

Declining sport viewership shows why we should keep it on free TV 3

Three ways to develop effective retail shopper marketing

How Facebook and Twitter have turned the Australian public into pirates 26

Five things marketers need to know about dark social 1

New rules on ad transparency are welcome but woolly 3

Why I painted my fingernails black to learn about consumption 20

Can Facebook’s remarketing tools improve customer retention? 2

Australia needs more than the New York Times’ view of the world 2

How luxury brands are responding to increasing consumer demand

Why Australia’s most in-demand social media jobs are being sourced from overseas 10

How British and American spelling affects the SEO of Australian companies 5

Big data has no role in digital marketing 10

Who will benefit from updates to Facebook’s dynamic ads?

How 3D is changing the online shopping experience 4

How fake news can be good for brand engagement