Opinion

Across print and digital, newspaper customers are turning away 54

Want real audience engagement? Move on from snackable content

Why politicians can’t sell 18

Calling bullshit on customer loyalty 20

Credit where it’s due: Jackie Frank

Better Call Saul begins tonight. If you choose to steal it, don’t pretend you’re Robin Hood 113

Twitter’s pitch to TV and ad land still leaves many questions unanswered 3

Is Uber’s social media strategy a winner? 2

Start-up or stay put? Life in a new business 23

The opportunities and challenges for programmatic in 2015 1

Twitter talks TV, brands and hashtag engagement before upfronts

What’s next for Facebook? 8

Has Dumb Ways to Die been effective? 29

Streaming won’t kill TV, but it’s going to make media buying harder 11

Why is commercial radio the last bastion of middle aged white men? 28

Credit where it’s due: Nick Baker 9

Think you can put social media in a box? Taylor Swift proves otherwise 5

New gadgets and gimmicks to keep us watching sport live on TV 3

Sustainable competitive advantage: the fallacy 1

Content marketing predictions: Why I’ve ditched my crystal ball 1

Why #tay4hottest100 is good for Triple J 24

A first look at Stan 13

Suffering from a talent crisis? Get off your backside and grow your own 18

Never tell anyone outside the agency what you’re thinking 14

Virtual Reality: changing games or game changer? 6

Social influencers and the law – where does it stand on disclosure? 1

The ten ideas from CES I wish I’d had 1

It’s just social media management, right? 7

Credit where it’s due: MLA’s lamb campaigns 2

How can you charge your mobile campaigns? 6

Charlie Hebdo offends – and we must defend its right to do so 2

What now for Ikon? 10

Why cash and copyright are bad news for creativity 6

Think 2014 was disruptive? You ain’t seen nothing yet 7

A Mumbrella Christmas wrap of 2014’s best (and worst) festive ads

Is the ad industry much of an industry at all? 42

Hollywood is missing a major revenue stream with its trailers 18

From Spreets to Tumblr: Yahoo!7 plots its future 1

Mumbo Jumbo: Programmatic advertising 1

Australian media passes its big test 76

Q&A: how the Sydney siege was reported by the public and news professionals 2

The un-negotiated contract: Why the fight for access to data and information has never mattered more 5

The ad industry need to embrace its incompetence to get better 28

Australia eyes missing billions with very own ‘Google tax’ 2

Mumbrella is six – Now we’ve got a history 36

Why random #hashtags fail in marketing campaigns 12

Zombie metrics: why Australian cinema just won’t stay dead 7

Microsoft’s head of search David Pann on how Bing is taking on Google 4

About Mumbrella’s 2015 Kickstart Week (and the marketing problem we’re trying to solve) 11

Is it the media, politicians or consumer who’s to blame for today’s vanilla politics? 17

A return to full service? What is M&C Saatchi’s plan in supercharging its strategy unit? 17

The Arias: red carpet winners and awards night losers on brand integration 4

The ABC’s ‘me too’ strategy puts it on track for redundancy 13

The only thing we have to fear about media reform is fear itself 8

Is this the beginning of the end of the ABC as we know it? 11

Has the logo had its day? 6

ABC managing director’s full statement to staff over cuts 17

Advertising is no longer about ads. So what does that mean for agencies? 27

Foxtel’s price drop is not a defensive move, it’s an attack 6

So what is the future of journalism? 11

Taming the anaconda: Aussie businesses can beat Amazon at the e-commerce game 3

The media industry is small – but we do need to attract talent from other disciplines 1

‘The one weapon we have has Australia written on the blade’ 9

Letter to the editor: Network Ten defends programming schedule 35

Network Ten: Acquisition ready 3

How Netflix could help save the local media industry 9

Nissan content chief Dan Sloan on the art of brand storytelling 1

Advertising and marketing world: It’s time to fix ourselves 35

New ad is nice, but Qantas needs a lot more than advertising to save itself 18

When brands sound yellow 16

Helloworld CMO: Creating a brand from scratch is like an iceberg 4

The problem for media agencies looking to recruit graduates? They don’t know you exist 37

How much influence do bloggers have over their readers? 6

Is it creepy that Facebook knows who I talked to on Friday night? 45

Why the new APEX mobile exchange matters for the future of publishers 4

Presto chango? Could free-to-air tie up help Foxtel counter Netflix? 6

Brand purpose and why you should never trust a hippy 18

Seven looks to 2020, but quiet on more immediate issues 12

Three uncomfortable truths about brand purpose 11

Credit Where It’s Due: John Grono 10

Why the ABC does not apologise for marketing its content 27

Q&A with Goodby Silverstein & Partner’s co-founder Jeff Goodby

Spurr vs New Matilda case pits privacy against public interest 2

Responding to Goodby: Deeper client knowledge gives better results 4

How the newspapers paid tribute to Gough Whitlam 2

Whybin\TBWA’s incoming ECDs talk talent, reputation and why limited budgets are a good thing 7

Credit Where it’s Due: The Australian’s interactive obituary for Gough Whitlam 1

Jumping the fence isn’t as easy as it looks 23