Opinion

Paper review: Axe to swing at Group M?; Grazia struggling?; ABC’s regional online plans; Fairfax staff given bikes 7

Hating Clare

The long tail is wagging the dog

Don’t be too harsh on Clare Werbeloff – everyone but the media loves a media hoax 9

Death of The One Centre bad news for the whole industry 9

Questions about Clare the bogan say a lot about eroded trust 12

Trust us and prosper 2

Don’t you know there’s a recession on?

Men behaving badly

And you thought the fat ad was offensive

Does it matter if an ad’s not original? 8

Industry bosses make the most of their opportunity 1

Joe Dickwad’s two cents 1

Postmortem of a scandal

With One on Foxtel, what’s the point of Freeview? 22

Paper review: Digital turn-off, tightened belts and dissing Murdoch 1

Sunrise scores for small business

The cancer has consumed the host

Exploitation of UGC

Forced word of mouth

Connecting minds

Web designers who don’t get it

Guest post: Time for a PR manifesto 26

Very Big challenge

Russel’s ad stimulus brainstorm

Gruen Transfer passes its fat challenge 4

Guest post: Adam Hunt: All discrimination is ugly – that’s why I made the Gruen ad 54

Nice ad, shame about the brand

Too many graduates?

PR for non-PRs

Mag numbers improving?

Gen Z has a lot in common with Alan Jones 7

Too much love 1

No answers to the $15m question

Better than Twitter? 29

Getting what you pay for 1

Party pie punishment

Paper review: Oz puts boot into ‘boring’ Shoebridge; Is Kindle the answer? Yes and no; Will readers pay for news? Yes and no 8

Guest post: What Paul Potts and Susan Boyle teach us about the changing face of social media 15

The idea is the hero

Diluting the message

Murdoch sacrifices millions

The vexed VoVo case

Leadership, not ownership

Kids’ stuff?

The truth is out there

So why is it okay to invade Bingle and Clarke’s privacy? 4

Watch Media Watch 3

Ford’s social media fail

PR part of the problem?

Do we have the guts to fight?

Cockroach titles

Tougher times mean more media innovation 2

It’s not rocket science

Guest post: Precious PR hacks and why they do their clients no good 27

Paper review: PR in control; Twitter’s big after all; scepticism about digital TV 6

Sally fell out with us

Yes ma’am

We’re over the worst

The Simpsons are going to Fantasyland! 3

A very public joke

Guest post: Digital publishers need a spine 11

No secret handshakes at Social Media Club Sydney 15

Don’t press release it, tweet it 5

Paper review: TV pay packets; how Stupid Stupid Man is being preserved for posterity and Telstra’s secret news project

Cops and clowns Carousel takes digital campaigns to a new level 1

Murdoch’s digital immigrant status shows

The print awards marathon

Guest post: The downturn is bringing out the recruitment cowboys 13

14 years on, Negroponte was right about most things 2

A feral sandpit

It’s getting nasty

After the Mumbrella masterclass 6

Are we bottoming out? 8

The world’s biggest scam ad scandal? 4

A lack of knowledge

Bloggers find a place

A beat-up for ABC Learning?

Auto exotica

For once, a brilliant week for newspapers 6

Brands are not our friends 3

Paper review: Astras, Anzac Day and Second Death 2

V Australia gets with the podcasts 8

Coles ads show how to make newspaper advertising work 17

Could News Ltd take its newspapers free? 18

Second wind for Second Life?

TV networks patronise viewers

Marketing without PR is like Big Macs without meat 1