Opinion

Memo to grumpy editors: PR is not the enemy 40

Kellogg’s Twitter PR contest is a cereal thriller (sorry) 7

Adshel was stupid pulling the gay sex posters. Not evil 20

Why are there so few female ECDs and CMOs? 38

The viral way to rebrand your city 11

Have your say on the Mumbrella360Manifesto 15

The public don’t care about journalists or journalism 18

GPY&R sex scandal story may be a beat up but it still has implications 20

One TV show, 20 providers 5

We’re not caving in on autorefresh 8

If the government steals brands from the tobacco companies, what’s next? 245

Matt Moran ‘losing it’? Fake as hell (Updated: Yes it is) 20

Why Andrew Bolt shouldn’t be gagged (even if you don’t like him) 60

Just one tiny thing… 1

Why sub-editors matter 33

Transforming Fairfax 7

Give toadies and hacks a chance 10

Mumbrella’s top 30 creative agencies: the final cut 46

Fuckwits and dopes. Or is it just Leckie being Leckie? 19

The most important 964 words I’ll write this month 4

Yes, there is something un-Australian about these ads 75

Do you want your ad next to video of teenagers throwing kittens in a river? 9

Why a kicking from Morgan Spurlock is good for our industry 6

All quiet on autoplay 6

As the autoplay saga demonstrates, online risks being the cowboy medium 13

Social media – and the end of gender 18

Is Kevin putting his book together? 11

Bring back the press conference 20

Today starts engaging 4

How do you use Mumbrella? 11

Natalie Tran: Bigger than free TV 51

Online video: Don’t think premium, think popular 8

Social media – crack cocaine for marketers 29

What happens if Ten’s new CEO Warburton can’t start for another year and a half? 15

M&C Saatchi will be hoping the phone doesn’t ring 10

You can keep your Cannes, I’m off to SxSW 23

Crime and Pseudonym 144

Is this doing good? Or shameless exploitation? 34

The 20 most flattering things spammers have said to me this week 71

Kneejerk negativity is ruining this creative industry’s big thinking 26

Hey KFC, the idiots called. They want you to market their fast food for them 64

NAB – brave, ambitious and aggressive 29

How @nab created a Twitter sensation and punked Westpac 35

The AFR paywall numbers – not as bad as you’d think, but not as impressive as they claim 11

Announcing Mumbrella360 – and how you can be involved 11

Should you ever say sorry in an ad? 37

Mag decline goes mainstream 1

The 20 ads that sum up Super Bowl 2011 9

Media mongrel Greg Hywood is the right man to lead Fairfax Media’s fight 5

Finally, WPP gets scary 11

Do ‘lame stereotypes’ make for bad ads? 8

Mini Darth Vader versus VW Passat 14

No love for the agencies 37

Old Spice, old friend 4

Australia’s sleeping newspaper giant 13

Sundance is in a bubble

Forget Cudo or Spreets – we’re number one for social 36

Finding the ‘Reel’ Australia 2

Finding the 'Reel' Australia 2

We’re Spreets ahead of Cudo 16

If greenies want to make a difference, they need marketers 18

Jack’s campaign, ruined by election? 23

Jack's campaign, ruined by election? 23

The 12 digital marketing trends of 2011 32

Nine’s winning Ashes campaign 17

Online shopping tax: the biggest PR fail of 2011 – already? 30

Marketing challenge? 1

When it comes to online shopping, Australia’s consumers are 15 years ahead of our retailers 32

Just like most newspaper owners, Fairfax has better journalists than it deserves 11

A note on Mumbrella’s comment moderation policy 24

Coca Cola’s new video push 2

Four tips on how to handle online customer reviews 16

Media agency staff prepare for a Unilever Christmas 22

The digital nativity 11

Keep walking – if you can find it 11

Happy, thingy. A PR’s response to an ad agency’s moan 20

12 reasons for Telstra’s agencies to feel nervous 11

There was no space for Sport&Style 21

Can Telstra become Australia’s best and bravest client? 11

2010: The good, the bad and the ugly in film 8

Aussie industry, ‘a dud’ – and so is its media coverage 90

Aussie industry, 'a dud' – and so is its media coverage 90

The Animal Kingdom show 1

Google’s African song and dance 6

Fairfax to Mumbrella: If you say our print revenues have declined it’s because you want to damage us 35

What do advertisers want for Christmas? The end of autorefresh, and transparency 6

The real ugly truth 57

Australian film ‘blossoming’