Opinion

Australian film 'blossoming'

Right time and place for Fairfax’s Greg Hywood 5

The customer is always right. Particularly if they’re a video blogger 31

True brains make better content

The kangaroo that stole the world cup (and made us want to vomit) 110

Advertisers should raise their voices against arrogant Google 19

When your life goes viral 5

Why are there no great cricket ads? 9

Enough scaremongering – we need to start telling consumers why behavioural targeting is good for them 29

Back to 1973 with Stephen Conroy’s sports rights TV policy 5

‘It’s how we connect’ may hit the mark for Telstra 14

JWT helps Ryan Giggs walk on water 20

Dentsu move is a big deal 24

Instead of autorefreshing, innovate 14

What Telstra learned from our HTC Desire social media experiment 24

Fairfax is clear of breaching the audit rules – now change those rules 2

There’s always a first time 3

There's always a first time 3

Consumers are safer with brands than governments 23

Of course you can measure experiential 9

No filmmaking crisis, just a loss of focus

Development, no guarantee for success 12

All I want for Christmas… is an idea 5

Magazines’ big chance to create an awards event that matters

Hey, BNET. I’d rather you didn’t call me a whore 28

Typewriter beats iPad

AFM Diary (4): A soft market

US loves Mao

AFM Diary (3): D-grade celebrities and night work 4

Everyday soldiers 20

Rotten tomatoes… 12

How to get promoted in PR (with the help of social media) 24

AFM Diary (2): Schwarzenegger, bumped meetings and a man in sparkly blue

Miner wants to do “a small movie” 2

AFM Diary (1): Never too late 1

The need for an enormous cheque 4

Cluck you McDonald’s 7

I Spry: dramatising history

Pepsi Max calls in Snoop Dogg for the Coke display war 4

James Packer’s secret weapon for Ten – Harold and The Big Banana 19

Burning indeed

So many hits 4

Will SBS survive the rise of the multichannels? 39

My business model for a social media agency 32

Are international ‘gurus’ doing their homework? 5

If the international PR agencies are so good, why didn’t they win anything at the Golden Targets? 30

Tontine date stamped pillows: While you were sleeping, a brand category was being redefined 20

The strip flashmob 19

PR pubes, pillows and plants 11

Mrs Mac’s intriguing campaign 16

Meet the Telstra social media team 41

Don’t forget the murdered and jailed journalists 5

20 copycat ads 40

Playing your Ace at MIPCOM

The Big Bang Theory of audience fragmentation 1

Mumbrella is closed – why I’m not going to sit in my Hobart hotel room writing stories 95

Cows and tractors 7

Branded content a hit at MIPCOM

Sun shines on co-prod 4

VW – not just for soy latte sippers 14

The truth about last night’s TV ratings – nothing happened 11

It’s not the size of the ad – it’s the words 14

I’d rather pay to watch sport than see it mangled by Free TV 10

Furious over Fury delay

Bob Ellis’ Rough Cut

Neuromarketing – aka ‘clutching at straws’ 110

If you haven’t got a PR angle, try a stunt 14

It’s a dog’s life 27

Time to ask a colleague if they’re OK 22

Spinning out of control 13

Why the newspaper audit rules need to change 9

How topicality took Gruen to another level 8

Bundaberg Bear getting the chop? Is that a media stunt I smell? 50

Bob Ellis’ Rough Cut: Tomorrow, When the War Began

Tourism Oz’s bold Melbourne graffiti move 10

Why I’m bringing back The One Centre 7

Why the Grog’s Gamut outing harms The Australian 10

Mumbrella wants a digital agency 44

Crikey’s attack on The Age’s audit would be more credible if it was audited itself 9

The special relationship between publishers and advertisers is on the rocks 8

Tabloid ethics: Sneak shots of a celeb’s home are fine, and a shagging couple’s a bonus 11

I’m on a raven 18

The score in the retail war: David 2, Goliath nil 15

The Gen X media has misinterpreted Stephanie Rice’s Gen Y ‘faggots’ tweet 265

Google – powered by Bob Dylan 3

Video out of the box – literally 4

The History Of New 8

How to win awards (and why ad agencies are backslapping knob jockeys) 5