Finance Marketing Summit: Silicon Valley taught us to ‘get comfortable with boring’, Grapple’s Jarrod Baker

Being “comfortable with boring” – or by doing the simple stuff really flawlessly – was one of the things Grapple chief customer officer Jarrod Baker learned from his time working for Silicon Valley tech giants.

Speaking at the Mumbrella Finance Marketing Summit, Baker said “better basics” lead to better work, and can open doors for marketers to do big brand activations or execute any ideas they have in their back pocket.

Grapple chief customer officer Jarrod Baker