Leading influencer says the term ‘influencer’ is ‘deeply misogynistic’
One of the country’s leading influencers has claimed the term is an offensive one, weaponised by the media in a “deeply misogynistic” way.
Hannah Ferguson, co-founder and CEO of Cheek Media, made the claims on Wednesday, during her first National Press Club address in Melbourne.
Ferguson said that online content creators who used social media platforms to deliver their work were being dismissed as ‘influencers’ by the mainstream media to diminish their standing. She argued this tactic was misogynistic at its roots.
Utter tosh. The term has been aspirational across both genders since like forever, and is still so today. If certain quarters are weaponising it, own it back like Beyonce tried with c*nty instead of just whingeing about it.
Best headline in a long time.
I’m a little surprised by this opinion. If women feel the term influencer is misogynistic, then why do they call themselves influencers ?
Your moral compass is not here for our own to be compared .. what unfiltered arrogance.
Was there any word on what they’d prefer to be called?
Yes influencers, imho, are like investigative reporters bravely standing up and uncovering institutional corruption ala Wall Street Journal reporters. No.
love that the 2nd word of the headline and 6th word of the body copy describes her as exactly the thing she is railing against
Oh Please!
Maybe instead of blaming the media she should blame her colleagues who accept thousands of dollars to sell fake weight loss drugs to teenage girls with body dysmorphia.
Push for a code of ethics in your industry and then try and legitimise it.
These people continually trying to get the world to take them seriously is sickening.
What embarrassing, confected outrage and utter, self-indulgent nonsense. “I’m not a journalist…”. No, she’s not. And I agree that she’s not an influencer.
A systemic problem with influencers calling out the “mainstream media” is that if you are not a journalist (undertaking original research, fact-checking politicians based on years of experience, sourcing your reporting, pouring through policy documents and primary sources, asking questions directly of your subjects) then where do you get your information on which to base your opinions and content creation? What are you sharing with your followers, if not information based on news you read or heard somewhere else? You’re effectively stealing the IP and hard work of others without attribution for your own financial, commercial, celebrity gain. It’s such cheap and baseless punditry.
She also notably likened herself and others like her to talk radio hosts.
then is this headline misogynistic?