Love Island Australia delivers 357,000 for second episode
Nine’s reality dating competition Love Island Australia has brought in 357,000 metro viewers for its second episode, dropping from 494,000 for its premiere on Monday night.
The show is in its second season but first on the broadcaster’s primary channel after airing on 9Go for its first season and proving to be a hit for Nine on broadcast video-on-demand (BVOD). By midday today, the viewership of the second episode had risen to a total of 524,000 with combined metro, regional, and streaming viewers.
10 singles have been dispatched to Love Island for a second season
Also airing last night was Seven’s Bride and Prejudice which drew 430,000 metro viewers. This was down from the 438,000 it had for its premiere, but up from the 416,000 it had last week. The program is in its third season and has dropped significantly from its 2018 and 2017 ratings.
The Masked Singer Australia on Ten, which is nearing its semi finals, dropped again, bringing in 877,000 metro viewers for the final reveal and 713,000 for the episode leading up to it. The show fell below 1m metro viewers for the reveal on Monday night, after sitting above it consistently since the launch, drawing in 880,000 metro viewers for the reveal and 700,000 for the rest of the episode. The show has six celebrities left to be revealed after six have already been unmasked.
The Masked Singer reveal gave Ten the top program across all of the three key advertising demographics – 16-39s, 18-49s and 25-54s – followed by The Block in the latter two and The Masked Singer episode in the youngest. Nine however took the win with metro audiences overall in the 16-39 demographic (22.2% audience share) and 25-54 (also 22.2%).
The Masked Singer was followed by BH90210 which dropped to 232,000 for its third episode – a drop from 311,000 last week and 468,000 for the premiere.
The most-watched program of the evening was Seven News (966,000), while The Block on Nine was the most-popular entertainment program (897,000). Home and Away was Seven’s most-watched entertainment program (633,000,) and ABC News was the most popular for the public broadcaster (671,000).
Seven’s The Proposal, which has been pushed back to 9:50pm, delivered 152,000 metro viewers and a combined viewership of 226,000.
Nine won the night overall with a 19.6% audience share followed by Seven (17.5%), Ten (12.4%) and ABC (12.1%). Nine Network held an overall audience share of 28.8%, above Seven’s 27.2%, Ten’s 18.6% and ABC’s 16.5%. Ten Bold was the most-watched multi-channel with 4.1%.
Get ready for the spin doctors at Nine to start pitching growth and total minutes viewed in catch up… the main channel audience are rejecting it (even with a strong lead in from The Block).
This whole article reads as a tale of woe for TV. Sad, sad times when not a single show had more than 1m metro viewers.
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The 524,000 for BVOD up to midday – is that ‘viewing’ for any duration?
What if you bail out? Or wrongly swipe on it in FB.
The TV number is the average for any minute.
Not sure this is a fair comparison. Can anyone provide some more information?
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@Warnie
I was thinking exactly the same thing. The numbers are continuing to look more and more depressing. 1 million metro viewers used to be the benchmark…
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