Royal Life Saving WA’s ‘Mermates’ platform resurfaces for new generation, via 303 MullenLowe
Royal Life Saving WA has resurrected its 2019 ‘Mermates’ platform to raise awareness of water safety behaviours for a new audience, via 303 MullenLowe.
The 2024 version of the platform ‘Be a Mermate’ features two spots – one 15-seconds long and the other six-seconds long.
The former sees a group of mates by the ocean, with one about to cliff dive into the waters below. A splash of water stops him, and he turns to see his friends sitting on rocks as mermen, reiterating the campaign’s message of “give risky behaviour a splash”. The latter features the same mermen being informed that someone is using a jet ski without a life jacket, encouraging them to take action.
