Sports Marketing Summit: Suncorp’s sponsorship manager emphasises the importance of aligning mutual values
Mumbrella’s Sports Marketing Summit returns to Sydney this month. Suncorp’s executive manager of sponsorships and community response Jenny Hutchison uncovers the behavioural science of why sport and storytelling trigger powerful neurological emotional responses that result in long-term positive brand association.
Story-telling is a highly effective sports marketing tool to connect with fans in a meaningful and engaging manner, sharing not just the wins but the lows and challenges of a team or athlete’s journey.
Suncorp’s executive manager of sponsorships and community response Jenny Hutchison believes sports partnerships are most successful when marketers take the time to find mutual values and a purpose between the brand and the organisation.
Hutchison is locked in to present at the Mumbrella Sports Marketing Summit 2024 where she will delve into how athletes and sport can be the catalyst for positive societal and cultural change.
